The hit-making group BOYNEXTDOOR's new song has been unveiled.
BOYNEXTDOOR (Seongho, Liu, Myung Jaehyun, Taesan, Ihan, Unhak) released the music video for the title track "Hollywood Action" from their fifth EP The Action on HYBE Labels' YouTube channel at 6 p.m. on the 20th.
In the video, BOYNEXTDOOR emits dynamic energy unconstrained by frames against the backdrop of a fictional film set. Liu and Unhak perform while dodging laser guns, Myung Jaehyun and Ihan ride the rhythm with actors acting behind them. Taesan exudes a relaxed confidence as if he owns the world, and Seongho makes a surprise appearance on a bus stop billboard striking a confident pose.
The music video heightens the viewing experience with the members' playful acting, diverse visual effects, bold camera angles and dynamic choreography. Their expressive ability stands out as they stage surreal scenes like a fantasy film against realistic backdrops such as the city and an office.
The setting tied to pre-release promotion also arouses curiosity. Earlier, BOYNEXTDOOR portrayed themselves as members of a film production crew called "TEAM THE ACTION" and developed a story about challenging submission to the Chicago Film Festival in the United States. The music video shows "TEAM THE ACTION," having finally succeeded in making a film, walking the red carpet and celebrating their awards. The film was actually shot in Chicago to add immersion.
Choreographer BADA participated in creating the title track's performance. The powerful group choreography and expansive movements performed as if the six members are one feel like a flashy action movie. A motion resembling a director striking a slate ties to the song title and adds visual enjoyment. While past promotional songs emphasized freewheeling energy, this time they show a different flavor with precise synchronized choreography.
"Hollywood Action" is a song that conveys confidence like a Hollywood star and reveals a bold, spirited attitude. A swing rhythm and lively brass sound are combined with the six members' smooth tones, rap and witty lyrics. The song develops more dramatically toward the end, and the vivid instrument sounds are appealing. Myung Jaehyun, Taesan, Ihan and Unhak participated in the song's production, strongly preserving the group's color.
BOYNEXTDOOR launches into a busy schedule immediately upon their comeback. On the release day, the 20th, they will hold BOYNEXTDOOR 5th EP [The Action] COMEBACK SHOWCASE at KBS Arena in Gangseo District, Seoul at 8 p.m. and unveil the new song "Hollywood Action" for the first time. They will then appear on Mnet's M Countdown on the 23rd, KBS2's Music Bank on the 24th, MBC's Show! Music Core on the 25th and SBS' Inkigayo on the 26th.
[Photo] Provided by KOZ Entertainment.
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