The film Boss, which has been posting an astonishing box office run day after day — including setting the highest score among October releases since the pandemic — will hold a coffee truck event as a gesture of thanks for its box office success.
Boss is drawing attention by holding a box office appreciation coffee truck event to repay the enthusiastic response of audiences that shows no sign of cooling even in its fourth week since release.
Upon opening it immediately climbed to the top of the overall box office, perfectly dominated theaters during the Chuseok holiday and continued its unstoppable winning streak at the box office, and on Oct. 19 the film Boss reached a cumulative audience of 2,258,190, proving the explosive response from viewers. This is all the more surprising because it surpasses the audience number recorded by 30 Days, starring Kang Ha-neul and Jung So-min, which had the highest attendance among films released after the 2020 pandemic.
Also, after surpassing 1 million viewers in five days, Boss became the fastest film released after the pandemic to attract 2 million viewers, writing a new chapter in box office history day after day and proving itself the dark horse of this fall's theaters. To repay the warm love from these audiences, the film Boss will visit viewers with a box office appreciation coffee truck event.
First, the box office appreciation coffee truck event scheduled to be held at noon on Thursday the 23rd in the plaza in front of the Seoul Shinmun building is expected to offer a special time as the film's leading actors Cho Woo-jin, Park Ji-hwan and Hwang Woo-seul-hye personally come out to interact with fans. Even as it enters its fourth week since release, the lead actors of Boss, which still boasts intense box office heat, will convey heartfelt thanks to fans with warm drinks.
Meanwhile, Boss is expected to sustain its long-running success thanks to rave audience reviews praising the cast's reliable comic acting synergy, the charm of diverse characters and unique laugh-out-loud moments, such as "I watched it with my family and for once everyone was satisfied. Adults enjoyed it too. We laughed a lot. lol" (Naver yuku****), "All my stress melted away. The actors are great. I trust them and watch" (Naver lucy****), "Thanks to the comic performances of my favorite actors, I laughed and had a delightful time" (CGV special**), "You do it, Boss~~ ost is good.. hehe" (Lotte Cinema Jo**), "The characters are full of personality and fun" (Lotte Cinema Kwon**), and "This is my Nth viewing. It's still fun even watching again" (CGV Sleeping**).
Boss, which set the remarkable record of being the highest-scoring October release since the pandemic and is carrying on with its hot box office momentum, is a comic action film that depicts the desperate battles of organization members who fiercely "yield" the boss position to one another for the sake of their own dreams as they face the selection of the next boss, on which the organization's future depends.
[Photo] Movie poster
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