Domestic fashion magazine 'W Korea' wrote an official apology four days after the 'breast cancer party controversy' and bowed its head.
On the 19th W Korea addressed the controversy over the 20th breast cancer awareness campaign charity event 'LOVE YOUR W,' held on Oct. 15, via its official social media accounts.
That day W Korea said, "'Breast Cancer Awareness Campaign: Love Your W' is a campaign that began in 2006 and for 20 years has worked to raise awareness of the importance of early breast cancer screening. However, the Oct. 15 event was criticized as having a structure and proceedings that were inappropriate in light of the campaign's purpose, and we take that very seriously."
The magazine said, "Above all, we deeply apologize for causing discomfort and hurt by failing to carefully consider the positions of breast cancer patients and their families. We also feel remorseful when we think of the many people who supported the campaign's purpose and participated with good intentions yet were made uncomfortable by the controversy."
It continued, "Thinking of the hearts of everyone who was distressed by this event, we are reflecting on our shortcomings. Over the years the core of this campaign has been the activities of the Korea Breast Health Foundation, which raises awareness of the importance of early detection of breast cancer and supports surgery and treatment costs for low-income people, and the support of those who showed warm interest to sponsor those activities."
W Korea added, "So that their loving sincerity does not lose its shine, we will continue to review and address the shortcomings based on various criticisms and comments. We will use this as an opportunity to more thoroughly reexamine the entire process of planning and executing events."
Earlier, 'Love Your W 2025,' held on Oct. 15 at a hotel in downtown Seoul, was W Korea's largest domestic breast cancer awareness campaign event, continuing for 20 years. Although it had drawn attention each year for its glamorous dresses and celebrity attendance, this year's event was also held in the form of a gala dinner and party, prompting criticism that there were virtually no mentions or performances related to breast cancer.
Full text of the apology from W Korea
This is W Korea.
'Breast Cancer Awareness Campaign: Love Your W' is a campaign that began in 2006 and for 20 years has worked to raise awareness of the importance of early breast cancer screening.
However, the Oct. 15 event was criticized as having a structure and proceedings that were inappropriate in light of the campaign's purpose, and we take that very seriously.
Above all, we deeply apologize for causing discomfort and hurt by failing to carefully consider the positions of breast cancer patients and their families.
We also feel remorseful when we think of the many people who supported the campaign's purpose and participated with good intentions yet were made uncomfortable by the controversy.
Thinking of the hearts of everyone who was distressed by this event,
we are reflecting on our shortcomings.
Over the years the core of this campaign has been the activities of the Korea Breast Health Foundation, which raises awareness of the importance of early detection of breast cancer and supports surgery and treatment costs for low-income people, and the support of those who showed warm interest to sponsor those activities.
So that their loving sincerity does not lose its shine, we will continue to review and address the shortcomings based on various criticisms and comments. We will use this as an opportunity to more thoroughly reexamine the entire process of planning and executing events.
Thank you.
W Korea
[Photo] W Korea
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