Girl group individual brand reputation October 2025 big data analysis results showed No. 1 IVE Jang Wonyoung, No. 2 BLACKPINK Rosé, No. 3 BLACKPINK Jennie.
The Korea Corporate Reputation Research Institute extracted 111,492,850 pieces of brand big data from 725 individual girl group members' brands from Sept. 19, 2025, to Oct. 19, 2025, for the October 2025 big data analysis of individual girl group brands and analyzed the brand reputation index using participation, media, communication and community indices created from consumer behavior analysis of individual girl group brands. Compared with 121,190,022 pieces of individual girl group brand big data in September, it decreased by 8.00%.
The brand reputation index is an indicator created through brand big data analysis that found consumers' online habits have a large impact on brand consumption. Through the analysis of individual girl group brand reputation, positive and negative evaluations of individual girl group brands, media interest, and consumers' interest and communication volume can be measured. The analysis of individual girl group brand reputation also included brand value evaluation analysis that measured brand influence.
The top 30 rankings for individual girl group brand reputation in October 2025 were analyzed as IVE Jang Wonyoung, BLACKPINK Rosé, BLACKPINK Jennie, BLACKPINK Lisa, IVE Ahn Yujin, aespa Winter, IVE Liz, Red Velvet Joy, WJSN Dayoung, BLACKPINK Jisoo, Red Velvet Seulgi, NMIXX Seolyun, IVE Rei, TWICE Nayeon, Girls' Generation YoonA, WJSN Yeoreum, TWICE Jihyo, LE SSERAFIM Kim Chaewon, aespa Giselle, IVE Gaeul, Red Velvet Irene, aespa Ningning, Red Velvet Wendy, IVE Leeseo, TWICE Jeongyeon, S.I.N.G Support, TWICE Mina, Oh My Girl YooA, TWICE Dahyun, Oh My Girl Mimi.
IVE Jang Wonyoung, which ranked No. 1 in individual girl group brand reputation, had a participation index of 1,576,411, a media index of 1,454,146, a communication index of 2,560,065 and a community index of 3,914,910, resulting in a brand reputation index of 9,505,533. Compared with the brand reputation index of 9,839,311 in September, it fell 3.39%.
No. 2, BLACKPINK Rosé's brand had a participation index of 826,782, a media index of 781,817, a communication index of 1,676,281 and a community index of 4,446,892, resulting in a brand reputation index of 7,731,771. Compared with the brand reputation index of 7,877,985 in September, it fell 1.86%.
No. 3, BLACKPINK Jennie's brand had a participation index of 671,434, a media index of 674,074, a communication index of 1,153,133 and a community index of 2,041,519, resulting in a brand reputation index of 4,540,161. Compared with the brand reputation index of 7,303,134 in September, it fell 37.83%.
No. 4, BLACKPINK Lisa's brand had a participation index of 649,175, a media index of 653,736, a communication index of 957,308 and a community index of 1,489,195, resulting in a brand reputation index of 3,749,414. Compared with the brand reputation index of 3,906,838 in September, it fell 4.03%.
No. 5, IVE Ahn Yujin's brand had a participation index of 815,834, a media index of 766,843, a communication index of 978,574 and a community index of 1,083,248, resulting in a brand reputation index of 3,644,500. Compared with the brand reputation index of 4,114,497 in September, it fell 11.42%.
Korea Corporate Reputation Research Institute director Koo Chang-hwan said the October 2025 brand big data analysis of individual girl group brand reputation showed IVE Jang Wonyoung's brand ranked No. 1. Analyzing the individual girl group brand category, compared with 121,190,022 pieces of individual girl group brand big data in September, it decreased by 8.00%. Detailed analysis showed brand consumption fell 4.43%, brand issues fell 9.43%, brand communication fell 10.78% and brand spread fell 6.20%," he said in the reputation analysis.
He added that in link analysis for the No. 1 IVE Jang Wonyoung brand in October 2025, "lovely, fascinating, modeling" appeared highly, and in keyword analysis, "ambassador, Wonyoung thinking, Lucky Viki" were analyzed as high. In positive-negative ratio analysis, the positive ratio was 92.90%," he said in the brand analysis.
The top 100 individual girl group brands for October 2025 were analyzed as IVE Jang Wonyoung, BLACKPINK Rosé, BLACKPINK Jennie, BLACKPINK Lisa, IVE Ahn Yujin, aespa Winter, IVE Liz, Red Velvet Joy, WJSN Dayoung, BLACKPINK Jisoo, Red Velvet Seulgi, NMIXX Seolyun, IVE Rei, TWICE Nayeon, Girls' Generation YoonA, WJSN Yeoreum, TWICE Jihyo, LE SSERAFIM Kim Chaewon, aespa Giselle, IVE Gaeul, Red Velvet Irene, aespa Ningning, Red Velvet Wendy, IVE Leeseo, TWICE Jeongyeon, Signature Jiwon, TWICE Mina, Oh My Girl YooA, TWICE Dahyun, Oh My Girl Mimi, ILLIT Minju, TWICE Chaeyoung, ITZY Yuna, fromis_9 Baek Ji-heon, Oh My Girl Arin, LE SSERAFIM Sakura, Apink Jeong Eun-ji, TWICE Sana, Girls' Generation Taeyeon, (G)I-DLE Miyeon, LE SSERAFIM Kazuha, Oh My Girl Hyojung, Girls' Day Hyeri, fromis_9 Lee Chae-young, Fifty Fifty Ye-won, Apink Yoon Bomi, NMIXX Haewon, Girls' Day Mina, MAMAMOO Solar, Apink Kim Nam-joo, HAATZ IAAN, Apink Park Chorong, NMIXX Lily, ITZY Ryujin, Apink Oh Ha-young, MAMAMOO Hwa Sa, LE SSERAFIM Heo Yun-jin, LE SSERAFIM Hong Eun-chae, Red Velvet Yeri, fromis_9 Song Ha-young, (G)I-DLE Sujin, Oh My Girl Seunghee, ILLIT Wonhee, Girls' Day Yura, MAMAMOO Moonbyul, fromis_9 Park Ji-won, TWICE Momo, STAYC Seeun, WJSN Exy, ITZY Yeji, WJSN Bona, WJSN Seola, BABYMONSTER Ahyeon, NMIXX Jiwoo, ITZY Chaeryeong, BABYMONSTER Asa, Kiss of Life Natti, WJSN Dawon, WJSN Yeonjung, Kiki Ha-eum, WJSN Soobin, Kiss of Life Bell, BABYMONSTER Rami, fromis_9 Lee Na-kyung, aespa Karina, MAMAMOO Wheein, Fifty Fifty Hana, Girls' Day Sojin, H1-KEY YEL, Oh My Girl Jiho, NMIXX Gyujin, MIYAO Anna, HAATZ Jiwoo, NMIXX Bailey, Kiss of Life Haneul, ITZY Lia, BABYMONSTER Luca, WJSN Eunseo, Fifty Fifty Moon Chanel, Oh My Girl Yubin.
[Photo] OSEN DB
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