Boy group individual brand reputation October 2025 big data analysis results, 1st BTS Jimin 2nd BTS Jin 3rd BigBang G-Dragon.
The Korea Corporate Reputation Research Institute extracted 66,896,208 pieces of brand big data for 755 individual boy group members from Sept. 18, 2025, to Oct. 18, 2025, for big data analysis of individual boy group brands and analyzed brand reputation index using participation index, media index, communication index and community index created from consumer behavior analysis related to individual boy group brands. Compared with 75,263,194 pieces of boy group brand big data in Sept. the amount decreased by 11.12%.
Brand reputation index is an indicator created through brand big data analysis that found consumers' online habits have a major influence on brand consumption. Through analysis of boy group individual brand reputation, positive and negative evaluations of individual boy group brands, media interest, and consumers' interest and communication volume can be measured. The analysis of boy group individual brand reputation also included brand value assessment measuring brand influence and qualitative evaluation by the brand reputation monitor. The brand reputation analysis included recommendation indicators as weights.
The top 30 of boy group individual brand reputation for October 2025 were analyzed as follows: BTS Jimin, BTS Jin, BigBang G-Dragon, BTS V, BTS Jungkook, Wanna One Kang Daniel, Wanna One Park Jihoon, RIIZE Wonbin, ASTRO Cha Eunwoo, Cortis Gunho, SHINee Key, Wanna One Hwang Minhyun, EXO Baekhyun, Wanna One Ong Seongwu, RIIZE Anton, Super Junior Heechul, Super Junior Siwon, BTS RM, Wanna One Kim Jae-hwan, NCT Mark, Dongbang Yunho, EXO Kai, BTS J-Hope, Super Junior Kyuhyun, Wanna One Bae Jinyoung, ATEEZ San, RIIZE Sungchan, RIIZE Sohee, Highlight Yoon Dujun, SEVENTEEN Hoshi.
The brand of BTS Jimin, who ranked first in boy group individual brand reputation, had participation index 230,925, media index 229,114, communication index 1,697,349 and community index 2,153,868, resulting in a brand reputation index of 4,311,257. Compared with the brand reputation index of 5,390,371 in Sept., it fell 20.02%.
In second place, the BTS Jin brand had participation index 186,470, media index 185,298, communication index 807,310 and community index 2,371,790, resulting in a brand reputation index of 3,550,868. Compared with the brand reputation index of 3,962,171 in Sept., it fell 10.38%.
In third place, the BigBang G-Dragon brand had participation index 491,487, media index 433,571, communication index 1,267,963 and community index 990,037, resulting in a brand reputation index of 3,183,058. Compared with the brand reputation index of 2,993,916 in Sept., it rose 6.32%.
In fourth place, the BTS V brand had participation index 110,856, media index 517,525, communication index 1,211,008 and community index 1,322,252, resulting in a brand reputation index of 3,161,641. Compared with the brand reputation index of 2,574,966 in Sept., it rose 22.78%.
In fifth place, the BTS Jungkook brand had participation index 113,159, media index 117,256, communication index 1,585,949 and community index 1,336,672, resulting in a brand reputation index of 3,153,037. Compared with the brand reputation index of 3,714,825 in Sept., it fell 15.12%.
Koo Chang-hwan, president of the Korea Corporate Reputation Research Institute, said, The boy group individual brand reputation October 2025 big data analysis results show the BTS Jimin brand ranked first. When analyzing the boy group individual brand category, compared with 75,263,194 pieces of boy group individual brand big data in Sept., it decreased by 11.12%. In detailed analysis, brand consumption fell 14.81%, brand issues fell 13.69%, brand communication fell 7.10% and brand spread fell 11.44%.
He added, For the BTS Jimin brand that ranked first in boy group individual brand reputation in Oct. 2025, link analysis showed "congratulate, soft, donate" scored highly, and keyword analysis showed "Who, ARMY, birthday" were highly ranked. In positive-negative ratio analysis, the positive ratio was 91.43%.
[Photo] OSEN DB
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