TREASURE completed their Seoul concert successfully, and the collaboration with Seoul's landmark N Seoul Tower is drawing enthusiastic responses from global fans.
On the 18th, according to YG Entertainment, TREASURE has been holding a special event at N Seoul Tower since the 8th. Presented as part of '2025-26 TREASURE TOUR [PULSE ON] IN SEOUL,' this project is the first collaboration between N Seoul Tower and a K-pop group, making it significant for securing both broad public appeal and topicality.
Various interactive spaces themed around TREASURE were created on site. Attractions such as a large outdoor photo zone, portraits of the members surrounding the fourth-floor observatory, and a TREASURE booth that visitors encounter immediately upon entering the fifth floor provided a variety of sights, drawing crowds of visitors every day.
In addition to spatial branding, auditory enjoyment was added. At "Inside Seoul," TREASURE's music videos fill the walls, and at each hour the tower-wide sound features TREASURE's signature songs, offering visitors a more immersive experience.
The most popular program is the 'KEEP YOUR TREASURE' tree where artists and fans lock padlocks together. Fans add their sentiments to the tree hung with locks personally decorated by the members, completing a single giant "promise of love," and reviews saying it was meaningful and joyful have followed.
In particular, during the Seoul concerts on Oct. 10-12, the tower top of N Seoul Tower was lit in TREASURE's signature blue. This lighting, combined with the music and space, dyed the heart of Seoul in TREASURE's color. The fact that fans could enjoy the city's landmark along with the performances drew strong reactions from overseas fans.
Buoyed by fans' interest, the event, originally scheduled to run until the 14th, has been extended until Nov. 30. Some operational changes can be confirmed via YG AD's official social media channels.
Meanwhile, TREASURE has been active across various platforms since releasing their third mini-album [LOVE PULSE] on Sept. 1. After successfully completing their Seoul concerts at KSPO DOME on Oct. 10-12, they head to Tokyo on Oct. 25-26 to continue the [PULSE ON] tour, which spans 14 cities and 26 shows.
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