The group ENHYPEN demonstrated its powerful global influence extending into the fashion world.
Lefty, an influencer marketing platform, said in a recent report that ENHYPEN (Jeongwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, Ni-ki) generated $18.29 million (Hanwha about 26 billion won) in media value (EMV, Earned Media Value) during the 2026 S/S women's Milan Fashion Week. That was the highest value by team among celebrities who took part in this fashion week.
Lefty measures and releases the media value generated at fashion weeks each season. It is a metric that converts into expense a comprehensive analysis of social content reach and engagement, and brand exposure effects, and is one of the measures to gauge an artist's brand power.
ENHYPEN, who are ambassadors for luxury brands, attended the "2026 S/S women's fashion show" held in Milan, Italy, on the 25th of last month (local time). Their stylish fashion and dazzling visuals left a strong impression and drew intense attention from several overseas media outlets and global fashion figures, including L'Officiel, Hypebeast, Nylon (U.S. edition), and Grazia Singapore. Many fans also flocked to see ENHYPEN.
ENHYPEN has steadily shown a presence in the fashion world since their first fashion week attendance in 2023. At that time, they drew attention as the first K-pop boy group to have all members attend an overseas fashion week. They later lit up the Milan Fashion Week in the second half of that year and in the second half of 2024, ranking first in media value (according to Lefty), proudly reflecting the group's high global status.
ENHYPEN will hold the world tour encore performance ENHYPEN WORLD TOUR "WALK THE LINE" : FINAL at KSPO DOME in Olympic Park, Songpa District, Seoul, from the 24th to the 26th. On the day presale opened, all seats for three shows, including some with restricted views, sold out quickly, once again showing ENHYPEN's strong ticket power.
[Photo] belif lab, provided by Prada
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