Actor Lim Ji-yeon and Heo Nam-jun will appear in SBS's new Friday-Saturday drama Shinsegae, set to air in 2026.
SBS's new drama Shinsegae (directed by Han Tae-seop / written by Kang Hyun-joo / produced by Studio S, Gil Pictures) is a hate-romance between the astonishing Joseon villainess "Shin Seori" and Korea's vicious chaebol "Cha Segye," and just the casting news of in-demand actors Lim Ji-yeon and Heo Nam-jun raises expectations.
Lim Ji-yeon will take on two roles in Shinsegae. Lim Ji-yeon transforms into Shin Seori, an unknown Korean actress possessed by the notorious Joseon villainess "Gang Dan-sim," and leads the drama. In the story, Gang Dan-sim, who was called "the witch who shook the nation" and was executed by poison, awakens as Shin Seori, an unknown actress in Korea in 2026. In particular, Lim Ji-yeon, who has sought a new acting transformation in each work such as The Glory, The House with a Yard, National Death Penalty Vote, and The Tale of Lady Ok, raises expectations by promising a career-defining role with Shinsegae.
Heo Nam-jun will play the entitled prince of power "Cha Segye." Cha Segye is the unrivaled heir of the prestigious Cha-il Group. Before Cha Segye, who is stigmatized as an abusive chaebol, appears Shin Seori, a woman dressed in a shaman's hanbok cosplaying the Joseon era. Based on the wide-ranging acting he showed in Your Honor, When the Phone Rings, and A Hundred Memories, Heo Nam-jun is expected to show a different side as an "evil third-generation chaebol."
Above all, anticipation rises for the hateful-relationship chemistry Lim Ji-yeon and Heo Nam-jun will show. Lim Ji-yeon and Heo Nam-jun each perfectly embodied Park Yeon-jin in The Glory and Kim Sang-hyuk in Your Honor, delivering career-defining villain roles. The meeting of the two, returning as astonishing villains, raises expectations about what kind of synergy they will create.
Meanwhile, the SBS Friday-Saturday drama Shinsegae, starring Lim Ji-yeon and Heo Nam-jun, is scheduled to air in 2026.<
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