The mise-en-scène of director Park Chan-wook in the film No Other Choice is being realized in real life.
On the 15th, the team behind the film No Other Choice (director Park Chan-wook, distributed/provided by CJ ENM, produced by Moho Film/CJ ENM Studios) announced a collaboration popup with COMFORT.
No Other Choice tells the story of Mansu (Lee Byung-hun), an office worker whose life had been so satisfying that he felt "all was achieved," who is suddenly laid off and prepares his own war for reemployment to protect his wife and two children and to keep the home he worked hard to acquire. Riding strong audience interest, it is approaching 3 million viewers.
Meanwhile, No Other Choice is drawing attention with a special popup in collaboration with COMFORT. The concept store, café and exhibition space complex culture space COMFORT has been presenting an exhibition reproducing spaces from No Other Choice and goods inspired by objects from the film since Sept. 26.
First, the second-floor exhibition space (ground by COMFORT) is composed of Mansu's greenhouse, which faithfully reproduces the mise-en-scène of No Other Choice, and Beommok's (Lee Sung-min) music listening room, delivering a vivid immersion as if entering a scene from the work. Actual props used in filming are also on display, allowing visitors to examine the film's details up close.
On the first-floor popup store, a variety of goods are sold, from kitchen gloves that borrow a key setting from No Other Choice to tarpaulin bags, tooth-shaped notebooks and clothing. The uniquely visual goods not only stir lingering feelings about the film but also spark strong desire to collect, eliciting a hot response.
With a cast you can trust, dramatic developments, beautiful mise-en-scène, solid direction and even black comedy added, director Park Chan-wook's new film No Other Choice is being widely shown in theaters nationwide.
[Photo] Provided by CJ ENM.
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