BABYMONSTER is continuing its popularity with its 2nd mini album [WE GO UP], and its music world is receiving a hot response as a pop-up store.
YG Entertainment has been operating the 'BABYMONSTER 2nd MINI ALBUM [WE GO UP] POP-UP STORE' since the 11th on the first-floor open stage of Shinsegae Department Store Gangnam in Seoul. Because it is taking place in the busy heart of Seoul, it is drawing not only Monsties (the fandom name) but also passersby.
In particular, even though it opened at 10 a.m. on the first day, a long queue formed from the early dawn hours. Domestic fans as well as overseas fans of various age groups arrived early at the site, making the intense interest in BABYMONSTER's comeback palpable.
The pop-up store's on-site setup is also receiving praise. The pillars surrounding the main space feature large portraits of members in relay, and the walls are adorned with design elements that reflect the album concept, repeatedly catching the eye. More than 30 kinds of diverse merchandise planned to commemorate this comeback are also hitting fans' tastes.
Also, printed receipts containing sincere messages from the members, a message wall where fans respond with handwritten notes, a stopwatch game '4.1-second time mission' commemorating BABYMONSTER's debut date (Apr. 1, 24), and a variety of experiential contents such as 'symbol hunt' to find Easter eggs in the music video are receiving praise.
Fans are sharing memories related to this pop-up on SNS and empathizing. After completing each event and finishing the 'stamp rally,' they certify the souvenirs they received, and by uploading images of the 'special photo frame' decorated with different designs by date, they expressed anticipation for BABYMONSTER's activities that will officially begin.
Meanwhile, BABYMONSTER made a comeback on the 10th with the 2nd mini album [WE GO UP]. The title track 'WE GO UP' music video surpassed 40 million views on YouTube in a steep rise within four days of its release. The recently revealed exclusive performance video also captured BABYMONSTER's aura perfectly blended with a hip-hop mood and showcased the new song's performance on a super-luxurious scale, and is expected to continue the music video's popularity momentum.
[Photo] YG Entertainment
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