ENA's new pilot variety show "Ip Teojineun Silheomshil" revealed its main poster featuring Kim Poong, Gwido and physicist Kim Sang-wook, announcing the full launch of a new-concept show that blends taste and science.
ENA's "Ip Teojineun Silheomshil" (directed by Song Ga-hee) is a world-first science mukbang talk show in which taste-exploding scientists experiment with the secrets of flavor under the theme "Why is it tasty science?" It's a show where appetite, chatter and laughter all burst forth. Beyond mukbang programs that simply eat food, describe the taste and give reactions, this show differentiates itself by forming and testing scientific "taste hypotheses" to intellectually explore "why it is tasty?" In particular, it scientifically unpacks everyday, close-to-home debates that anyone has likely wondered about at least once, such as "How should you eat it to make it tastier?," delivering both accessible subject matter and intellectual information and fun at the same time.
The main poster released on the 14th shows 10 cast members — MC Kim Poong, Gwido, Joo Woo-jae, Ha-young, physicist Kim Sang-wook, chemist Lee Kwang-ryeol, physicist Kim Beom-jun, chemist Jang Hong-je, mathematician Choi Soo-young and psychologist Kim Tae-hoon — posing in lab coats holding scientific tools such as magnifying glasses, droppers, tweezers and rulers. Their experiment topics are Korea's representative soul foods: noodles, gukbap, meat and street food. It symbolizes the program's identity of scientifically analyzing the "principles of taste" hidden in foods familiar to everyone. The cast members' serious poses with experimental tools cleverly visualize the message "there are reasons it's tasty," intuitively showing the unique concept of combining mukbang and scientific experiments. The phrase at the top of the poster, "Why is it tasty science?!," encapsulates the program's core message.
The first teaser video, released earlier, unveiled the program's first experiment topic, "meat." Faced with various cuts of beef and pork, the cast members set everyday curiosities — such as the secrets of meat flavor hidden in aroma and cooking methods that have affected human development — as scientific hypotheses and seek answers through direct experiments. Kim Poong leads the scene with his distinctive gourmet sense and experimental spirit, Gwido presents the logic of taste with clear scientific analysis, Ha-young adds heat to the experiments with curious reactions, and physicist Kim Sang-wook and chemist Lee Kwang-ryeol are expected to deepen the program by interpreting "taste" with their respective expertise.
They explore the essence of "taste" through different foods and topics each episode. Using familiar menus such as black bean noodles, seolleongtang, samgyeopsal and tteokbokki that appear on the poster, they delve into the scientific basis of taste and psychological factors in an engaging way. Not limited to simply conveying information, they plan to carry on delightful experiments that freely cross between "gourmet" and "science" by blending their specialties and senses. This is why anticipation is building for the new-dimension mukbang that you enjoy with your mouth and understand with your head, the gourmet X science combination that "Ip Teojineun Silheomshil" will complete.
The producers said, "The main poster cleverly captures the program's direction of wanting to scientifically answer the curiosity 'Why is it tasty?' as the starting message of 'Ip Teojineun Silheomshil,'" and added, "Using foods familiar to everyone as subjects, the cast's delightful experiments that scientifically explore the principles of taste will cross the boundaries of mukbang and science and give viewers fresh enjoyment."
"Ip Teojineun Silheomshil" will premiere on ENA on Saturday the 25th at 9:30 p.m.
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