BABYMONSTER unveiled the performance of their new song "WE GO UP" for the first time, cementing their presence as a singular stage powerhouse and shaking the hearts of global fans.
YG Entertainment posted "BABYMONSTER - 'WE GO UP' EXCLUSIVE PERFORMANCE VIDEO" on its official blog on the 14th. The video captures BABYMONSTER's aura and the new song's performance in a lavish scale, perfectly immersed in a hip-hop mood.
Appearing while strolling along a vast runway, BABYMONSTER immediately dominated attention with unstoppable swagger over a striking brass sound. They raised the atmosphere with groovy movements as if surrendering to the punchy beat, and their precise yet delicate control of pace and rhythm in their lines of dance repeatedly drew admiration.
As the lyrics express moving to a higher place, the pointed move of vigorously extending fingers toward the sky revealed BABYMONSTER's confident attitude. Added to this were the members' eyes and facial acting that amplified the dynamic mood of the song and their captivating expressiveness, which drew viewers deeply in.
The overwhelming quality of the production supporting their solid performance capability was also impressive. The unusual spatial compositions, such as a gigantic helicopter and a large-scale set with a mysterious atmosphere, added grandeur, while the massive group choreography that perfectly matched with a mega crew of about 50 delivered electrifying thrills.
It was truly met with reactions calling it the birth of an all-time great performance among fans worldwide. In particular, the music video for this song reached No. 1 on YouTube's "most viewed video within 24 hours" after its release, and with a steep rise it surpassed 40 million views in four days. With another high-quality piece of content released, the rise in popularity is expected to intensify further.
Meanwhile, BABYMONSTER made a comeback on the 10th with mini album 2 [WE GO UP]. The album, praised for capturing BABYMONSTER's unique musical world, topped the iTunes worldwide album chart and is drawing global popularity, also ranking No. 1 on the Hanteo weekly album chart and Japan's Oricon daily album chart.
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