The group BABYMONSTER is sustaining an explosive rise on YouTube with the "WE GO UP" music video, and it has sparked a full-blown surge in popularity with high-quality performance content.
On the 13th, according to YG Entertainment, the music video for the title track "WE GO UP" from BABYMONSTER's second mini album surpassed 30 million views on YouTube at about 6 a.m. that day. It took one day to reach 10 million views after release, but 20 million views took 22 hours and 30 million views narrowed to 19 hours, showing that momentum is gradually accelerating.
In addition, YG will present the choreography video "WE GO UP" exclusive performance video tonight (14th at 12 a.m.). Since the music video's view count trend continues to draw a consistently explosive graph, this video is expected to become another trigger for rising popularity.
Earlier, Yang Hyun-suk, the chief producer, had hinted at a choreography video comparable to the music video while announcing BABYMONSTER's new album. In fact, YG began preproduction early to maximize completeness and decided to stage it on a larger scale by collaborating with mega crews. For this, they booked choreography teams and locations and conducted days of filming.
The poster uploaded that day, "WE GO UP" exclusive performance video D-1, also vertically raises music fans' expectations. A vast runway blanketed in darkness on a dark night and lights shining over it suggest the BABYMONSTER "WE GO UP" performance, set to be unveiled for the first time, through an overwhelming scale.
YG said, "Because the music video does not contain the choreography, we expect fans may feel some regret, so we put particular care into this video," and added, "Please pay a lot of attention to this video, which will be the signal flare for full-scale comeback activities."
BABYMONSTER made a comeback on the 10th with the second mini album [WE GO UP]. The title track "WE GO UP" blends a confident message about moving toward higher places, the members' relentless rapping and thrilling high notes, and an addictive melody, receiving a good response from music fans.
[Photo] Provided by YG Entertainment.
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