IVE did what IVE does.
Girl group brand reputation big data analysis for Oct. 2025 found IVE in first place, BLACKPINK in second and TWICE in third.
The Korea Corporate Reputation Research Institute analyzed 52,748,170 pieces of brand big data measured from Sept. 12, 2025, to Oct. 12, 2025, to measure girl group brand reputation index using participation index, media index, communication index and community index. Compared with 55,496,950 pieces of girl group brand big data in Sept., it decreased by 4.95%.
Brand reputation index is an indicator created through brand big data analysis that found consumers' online habits have a big impact on brand consumption. Girl group brand reputation index can measure positive and negative evaluations of girl groups, media interest, and consumers' interest and communication volume. Channel analysis of the brand reputation monitor was also included.
The top 30 girl group brand reputation rankings for Oct. 2025 were IVE, BLACKPINK, TWICE, Red Velvet, Oh My Girl, LE SSERAFIM, (G)I-DLE, KIKI, aespa, ILLIT, BABYMONSTER, Apink, WJSN (Cosmic Girls), Hearts2Hearts, H1-KEY, MAMAMOO, ITZY, fromis_9, Kiss of Life, FIFTY FIFTY, NMIXX, STAYC, IZ*ONE, Licenne, TripleS, Cat's Eye, Kep1er, Girls' Generation, Younis, and Uwah.
IVE, which ranked first in girl group brand reputation (An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Lee Seo), had a participation index of 157,624, media index of 616,918, communication index of 2,655,715 and community index of 2,887,476, resulting in a brand reputation index of 6,317,733. Compared with the brand reputation index of 7,476,491 in Sept., it fell 15.50%.
In second place, BLACKPINK (Jisoo, Jennie, Rosé, Lisa) had a participation index of 85,340, media index of 866,724, communication index of 1,419,495 and community index of 3,390,772, resulting in a brand reputation index of 5,762,331. Compared with the brand reputation index of 6,728,644 in Sept., it fell 14.36%.
In third place, TWICE (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, Tzuyu) had a participation index of 58,888, media index of 988,259, communication index of 1,205,712 and community index of 1,524,653, resulting in a brand reputation index of 3,777,512. Compared with the brand reputation index of 3,845,803 in Sept., it fell 1.78%.
In fourth place, Red Velvet (Wendy, Irene, Seulgi, Joy, Yeri) had a participation index of 37,529, media index of 750,348, communication index of 1,263,294 and community index of 1,504,158, resulting in a brand reputation index of 3,555,329. Compared with the brand reputation index of 3,579,104 in Sept., it fell 0.66%.
In fifth place, Oh My Girl (Hyojung, Mimi, YooA, Seunghee, Yubin, Arin) had a participation index of 42,901, media index of 457,120, communication index of 807,664 and community index of 749,244, resulting in a brand reputation index of 2,056,929. Compared with the brand reputation index of 1,750,618 in Sept., it rose 17.50%.
Korea Corporate Reputation Research Institute director Koo Chang-hwan said the Oct. 2025 girl group brand big data analysis showed IVE (An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Lee Seo) ranked first. Analyzing the girl group brand category, compared with 55,496,950 pieces of girl group brand big data in Sept., it decreased by 4.95%. In detailed analysis, brand consumption fell 10.44%, brand issues fell 7.83%, brand communication rose 2.16% and brand diffusion fell 8.11%.
He added that link analysis for the IVE brand showed "refreshing, cute, unmatched" scored highly, and keyword analysis showed "Billboard, IVE concert film, Lisbon" ranked highly. Analysis of positive and negative ratios for the IVE brand showed a positive ratio of 93.89% in brand big data analysis. <
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