BABYMONSTER opened the curtain on a new ascent, showcasing a confident musical world with their second mini album, WE GO UP.
BABYMONSTER made a comeback on the 10th with their second mini album, WE GO UP. It was an ultra-fast comeback after about three months, and with the promise of hip-hop–based intense energy, it drew great interest from music fans around the world.
The title track "WE GO UP" revealed BABYMONSTER's bold confidence with a message of changing the game. From the opening brass sounds that burst forth, the members' unrestrained rapping and thrilling high notes, to the highly catchy melody, they blend together to deliver an explosive catharsis, critics say.
The music video is gaining popularity with characters that highlight each member's individuality and dynamic action scenes. The members' ability to embody their concepts, the dynamic direction that amplifies that, and the overwhelming visual beauty left a powerful impact that kept viewers from taking their eyes off it for a moment.
As the K-pop girl group that reached 10 million subscribers the fastest (1 year and 5 months, based on debut date), cementing themselves as the "next-generation YouTube queen," BABYMONSTER has a distinct presence on that platform. The "WE GO UP" music video went straight to No. 1 on YouTube trending worldwide upon release. In addition, it topped the iTunes worldwide album chart, signaling a strong start and raising expectations for future trends.
Meanwhile, BABYMONSTER will hold a pop-up store at the open stage of Shinsegae Department Store Gangnam from the 11th to the 19th, and will release an "WE GO UP" exclusive performance video on the 14th. They also plan to repay fans' love by appearing across various platforms including music shows, radio, and YouTube.
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