"Global rookie" VVUP is making a comeback with a look that is 180 degrees different from before.
The agency Ego ENT said, "VVUP (Kim, Pan, Suyeon, Jiyun) will release the digital single "House Party" on the 22nd. It is a pre-release track from their first mini album to be released in November, and fans will be able to meet a completely renewed VVUP."
Through "House Party," VVUP plans to undergo a full rebranding across all areas including music, performance and visuals.
As a preview of this, VVUP released teaser content through its official social media channels alongside the comeback announcement. The video reinterpreted elements of traditional Korean culture with VVUP's own sensibility to draw attention. In particular, a mother-of-pearl box engraved with "House Party" appeared amid mysterious sounds, hinting that VVUP's new story was about to begin and heightening curiosity.
Since their debut, VVUP has stood out on major global charts. VVUP entered the U.S. and U.K. iTunes K-pop charts with their first single "Locked On," and unusually for a rookie group, they appeared consecutively on KCON stages in Hong Kong and Japan, rising as a "global rookie." Nicknamed the "high-teen troublemakers," they earned recognition for their skills with outstanding live performances at every stage. VVUP recently collaborated with a luxury golf wear brand, and in Japan alone 92 media outlets extensively reported the news, underscoring VVUP's global popularity.
Meanwhile, ahead of the release of their first mini album in November, VVUP will pre-release the track "House Party" through various music sites at 6 p.m. on the 22nd.
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