The film "Boss" (director Ra Hee-chan, produced by Hive Media Corp., supplied/distributed by Hive Media Corp. and Mindmark), which rose to become the biggest talking point at theaters during the Chuseok holiday, topped the box office for seven consecutive days and surpassed its breakeven point seven days after its release.
"Boss" is a comic action film depicting desperate clashes among organization members who fiercely "yield" the boss position to one another for the sake of their own dreams ahead of the selection of the next boss, which will determine the organization's future. Since its release on the 3rd, it has maintained an unrivaled No. 1 position at the box office day after day, becoming the top hit of this Chuseok holiday season; "Boss" surpassed 1.7 million viewers seven days after its release, exceeding its breakeven point. "Boss" drew about 240,000 viewers on its opening day, recording the best opening score among Korean films released in October since the 2020 pandemic and generating enthusiastic responses. On the 6th, the day of Chuseok, it recorded an overwhelming seat occupancy rate of 40.4%, proving audiences' explosive reaction. It also reached 1 million viewers in five days, faster than the film "30 Days" starring Kang Ha-neul and Jung So-min — which was the fastest among Korean films released in October after the pandemic — and is writing a new box office record. Moreover, on the 7th day after release, Thursday the 9th, it drew 174,278 viewers, maintaining the No. 1 spot at the overall box office for seven consecutive days; "Boss," which is cruising day by day, is on the verge of surpassing 2 million viewers, raising further expectations for its continued remarkable box office performance.
"Boss," which attracted attention even before its release for its unique premise — an unlike-any-before story about organization members who adamantly yield the boss position for their own dreams — has drawn praise from audiences thanks to the meeting of Korea's representative actors Cho Woo-jin, Jung Kyung-ho, Park Ji-hwan and Lee Gyu-hyung, whose performances create fantastic synergy and comic chemistry. "I liked that many of my favorite actors appeared and it was a movie I could enjoy with my family!" (Naver jhey**), "I was looking for something light and fun and I think I came out just laughing hehe" (Naver rego****), "A perfect movie for families of various ages to watch togetherㅋㅋㅋㅋ The story unfolds differently than expected and it's funnyㅋㅋㅋ" (Naver stay****), "It cracked me up at the end! The funniest comedy this yearㅎ" (Lotte Cinema Choi**), "I liked the actors' performances and characters, and personally loved the OST~" (CGV KkoMaeng**), "I laughed so much during the screening my stomach hurt." (CGV Ji-hye**) — such enthusiastic reactions from real audience members who watched the film are fueling "Boss"'s box office momentum and promise to create a comedy sensation in October theaters like no other.
Surpassing 1.7 million viewers on its seventh day after release and reaching its breakeven point, the film "Boss," which continues its hot box office streak day after day, is being widely screened at theaters nationwide.
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