Drama actor brand reputation October 2025 big data analysis results showed Lee Chae-min ranked 1st, Song Seung-heon 2nd and Lee Young-ae 3rd.
Korea Corporate Reputation Research Institute measured 101,266,718 pieces of brand big data for 100 actors appearing in dramas aired from Sept. 7, 2025, to Oct. 7, 2025, by consumers' brand participation, media, communication and community volume and indexed them using a brand reputation algorithm. Compared with 81,744,771 pieces of drama actor brand big data in Sept., this was a 23.88% increase.
Drama actor brand reputation analysis analyzed brand big data using participation index, media index, communication index and community index. The brand reputation index is an indicator produced by extracting brand big data and analyzing consumer behavior with a reputation analysis algorithm, classifying it into participation value, communication value, media value, community value and social value, and applying weights.
Brand reputation big data analysis can measure positive and negative evaluations of a brand, the source and level of media interest, consumers' attention and communication volume, community spread of issues, and reactions to and popularity of content.
The top 30 drama actor brand reputations for Oct. 2025 were Lee Chae-min, Song Seung-heon, Lee Young-ae, Shin Ye Eun, Jun Ji-hyun, Im Yoon-ah, Jang Dong-yoon, Uhm Jung-hwa, Go Hyun-jung, Kim Da-mi, Heo Nam-jun, Kim Young-kwang, Gang Dong-won, Kang Han-na, Kim Goeun, Lee El, Kim Gun-woo, Lee Re, Park Ji-hyun, Han Suk-kyu, Yoon Seo-a, Jung Il-woo, Lee Ha-nee, Ma Dong-seok, Kim Bo-ra, Bang Hyo-rin, Choi Gwi-hwa, Jung In-sun, Yoon Hyun-min and Rowoon.
The Lee Chae-min brand, which ranked 1st among drama actors, had a participation index of 2,111,967, a media index of 1,541,157, a communication index of 2,072,977 and a community index of 2,491,556, making its brand reputation index 8,217,657.
The Song Seung-heon brand ranked 2nd with a participation index of 335,650, a media index of 372,718, a communication index of 1,507,013 and a community index of 1,704,177, making its brand reputation index 3,919,557.
The Lee Young-ae brand ranked 3rd with a participation index of 638,609, a media index of 664,499, a communication index of 907,879 and a community index of 1,338,131, making its brand reputation index 3,549,119.
The Shin Ye Eun brand ranked 4th with a participation index of 765,894, a media index of 738,831, a communication index of 568,811 and a community index of 1,304,213, making its brand reputation index 3,377,749.
The Jun Ji-hyun brand ranked 5th with a participation index of 532,432, a media index of 586,916, a communication index of 724,789 and a community index of 1,472,808, making its brand reputation index 3,316,944.
Korea Corporate Reputation Research Institute Director Koo Chang-hwan said, "The Oct. 2025 drama actor brand reputation analysis showed the Lee Chae-min brand ranked 1st. In big data link analysis for the Lee Chae-min brand, "act passionately, recreate, diverse" scored highly, and in keyword analysis, "Bon Appetit, Your Majesty, Lee Heon, irreplaceable actor" scored highly. In positive-negative ratio analysis, the positive ratio was 93.75%."
He also said, "Analyzing brand big data for the drama actor brand category in Oct. 2025, compared with 81,744,771 pieces of drama actor brand big data in Sept., this was a 23.88% increase. In detailed analysis, brand consumption rose 14.56%, brand issues rose 10.17%, brand communication rose 33.53% and brand spread rose 29.89%."
Korea Corporate Reputation Research Institute (Director Koo Chang-hwan) analyzes brand big data to identify changes in brand reputation. This drama actor brand reputation survey was conducted by analyzing brand big data for Lee Chae-min, Song Seung-heon, Lee Young-ae, Shin Ye Eun, Jun Ji-hyun, Im Yoon-ah, Jang Dong-yoon, Uhm Jung-hwa, Go Hyun-jung, Kim Da-mi, Heo Nam-jun, Kim Young-kwang, Gang Dong-won, Kang Han-na, Kim Goeun, Lee El, Kim Gun-woo, Lee Re, Park Ji-hyun, Han Suk-kyu, Yoon Seo-a, Jung Il-woo, Lee Ha-nee, Ma Dong-seok, Kim Bo-ra, Bang Hyo-rin, Choi Gwi-hwa, Jung In-sun, Yoon Hyun-min, Rowoon, Jang Shin-young, Park Yong-woo, Yoo-jin, Jeon Yeo-been, Lee Sun-bin, Oh Eui-sik, Lee Tae-ran, Bae Hyun-sung, Yoon Ah-jung, Kim Kwang-kyu, Oh Chang-seok, Kim Young-dae, Park Hyung-sik, Ra Mi-ran, Jeon No-min, Jo A-ram, Kim Hyun-mok, Hong Jin-gi, Lee Joo-bin, John Joe, Oh Dae-hwan, Cho Seong-ha, Son Chang-min, Seon Woo-jae-deok, Lee Si-a, Seo Ha-joon, Chin Young, Kang Mina, Park Hae-joon, Kim Jung-hyun, Seo In-guk, Chun Ho-jin, Park Seo-ham, Lee Won-jung, Park Ji-hwan, Ji Hyun-woo, Lee Mi-sook, Lee Seung-yeon, Jin Sun-kyu, Lee Joo-young, Park Sang-myeon, Kim Si-a, Oh Young-sil, Lee Min-young, Seong Dong-il, Jo Hyun-chul, Joo Hyun-young, Ahn Ji-hye, Lee Ah-hyun, Seo Hyun-woo, Jang Yoon-ju, Kim Sung-oh, Lee Il-hwa, Sung Yu-bin, Ko Gyu-pil, Han Su-a, Bae Su-bin, Ji Seung-hyun, Jang Hye-jin, Cha Cheong-hwa, Woo Mi-hwa, Jung Kyu-soo, Eum Moon-seok, Seo Jung-yeon, Koo Jun-ho, Choi Jong-hwan and Park Cheol-ho, Lee Si-gang, Lee Ji-ha and Seo Jin-won.
[photo] OSEN DB
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