Comedian Park Na-rae's on-screen visit to her late grandparents' home with broadcaster Jun Hyun-moo and the friendship of former webtoon artist Kian84 helped Home Alone top the variety show brand reputation rankings.
On the 5th, the Korea Corporate Reputation Research Institute said that its big data analysis for Oct. 2025 showed Home Alone in first place, Nolmeun Mwohani? in second and Running Man in third.
The Korea Corporate Reputation Research Institute analyzed 101,423,825 pieces of brand big data from 50 beloved variety shows to measure consumer brand engagement and communication, media consumption, brand diffusion and consumption from the 5th of last month through this day. Compared with 110,786,006 pieces of variety show brand big data in Sept., it decreased by 8.45%.
The brand reputation index is an indicator derived by extracting brand big data and analyzing consumer behavior to classify and weight engagement value, communication value, media value and social value. In the variety show brand reputation analysis, the brand reputation index was analyzed using engagement value and communication value, media value, community value and viewing value.
Brand reputation big data analysis can show where, how, why and how much consumers talk about a brand. The brand monitor analysis involving brand reputation editors and the recommendation index through the brand reputation ranking page are included as weights.
The Oct. 2025 variety show brand reputation top 30 ranking was Home Alone, Nolmeun Mwohani, Running Man, You Quiz on the Block, Love's Call Center Seven Stars, Radio Star, Knowing Bros, My Ugly Duckling, 1 Night 2 Days, Island Bachelor Hero, Our Ballad, Immortal Songs, 2025 Korea-Japan King of Singers, My Turn, National Singing Contest, King of Mask Singer, Song Stage, Same Bed, Different Dreams, Divorce Reflection Camp, Mr. House Husband, The Return of Superman, Trot All-Star Competition Friday Night, I Am Solo, TV Animal Farm, Amazing Saturday, Stars' Top Recipe at Fun-Staurant, Joseon's Lover, Omniscient Interfering View, New Director Kim Yeon-gyeong, Groom School.
Home Alone, which ranked first in variety show brand reputation, had an engagement index of 920,317, a media index of 1,054,390, a communication index of 1,667,306, a community index of 1,682,581 and a viewing index of 741,408, resulting in a brand reputation index of 6,066,003. Compared with the brand reputation index of 7,371,660 in Sept., it fell 17.71%.
Nolmeun Mwohani?, which ranked second, had an engagement index of 747,187, a media index of 872,212, a communication index of 815,019, a community index of 2,230,673 and a viewing index of 778,478, resulting in a brand reputation index of 5,443,569. Compared with the brand reputation index of 4,704,146 in Sept., it rose 15.72%.
Running Man, which ranked third, had an engagement index of 326,393, a media index of 621,963, a communication index of 2,563,101, a community index of 1,236,715 and a viewing index of 531,342, resulting in a brand reputation index of 5,279,514. Compared with the brand reputation index of 8,381,338 in Sept., it fell 37.01%.
You Quiz on the Block, which ranked fourth, had an engagement index of 179,547, a media index of 317,636, a communication index of 1,217,966, a community index of 2,177,059 and a viewing index of 308,920, resulting in a brand reputation index of 4,201,128. Compared with the brand reputation index of 4,139,003 in Sept., it rose 1.50%.
Love's Call Center Seven Stars, which ranked fifth, had an engagement index of 167,179, a media index of 493,192, a communication index of 1,246,386, a community index of 1,469,923 and a viewing index of 518,986, resulting in a brand reputation index of 3,895,665. Compared with the brand reputation index of 4,256,291 in Sept., it fell 8.47%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, The Oct. 2025 variety show brand big data analysis showed that the Home Alone brand ranked first. Analyzing the variety show brand category, compared with 110,786,006 pieces of variety show brand big data in Sept., it decreased by 8.45%. In detailed analysis, brand engagement fell 8.60%, brand issue fell 17.38%, brand communication fell 2.81%, brand diffusion fell 12.33% and brand consumption fell 2.35%.
He added, In link analysis for the Home Alone brand, which ranked first in Oct. 2025, "reveal, be together, like" were highly analyzed, and in keyword analysis "Jun Hyun-moo, Kian84, Park Na-rae" were highly analyzed. In sentiment ratio analysis the positive ratio was 91.37%.
This Oct. 2025 variety show brand reputation survey analyzed brand big data for Home Alone, Nolmeun Mwohani, Running Man, You Quiz on the Block, Love's Call Center Seven Stars, Radio Star, Knowing Bros, My Ugly Duckling, 1 Night 2 Days, Island Bachelor Hero, Our Ballad, Immortal Songs, 2025 Korea-Japan King of Singers, My Turn, National Singing Contest, King of Mask Singer, Song Stage, Same Bed, Different Dreams, Divorce Reflection Camp, Mr. House Husband, The Return of Superman, Trot All-Star Competition Friday Night, I Am Solo, TV Animal Farm, Amazing Saturday, Stars' Top Recipe at Fun-Staurant, Joseon's Lover, Omniscient Interfering View, New Director Kim Yeon-gyeong, Groom School, The Open Concert, Let's Play Soccer, Please Take Care of My Refrigerator, Gag Concert, Flowing Long Hair, The Trot Show, Welcome, First Time in Korea, Single Divorce Four Men, Whenever Possible, My Golden Child, Boss, Your Ears Are Donkey Ears, Help Me, Homes, Detectives' Trade Secrets, Park Won-sook's Let's Live Together, The Seasons, We Must Play Soccer, Real Good Person, Don't Be the First One, I Hope You Rest Well, Problem Child in House through brand big data analysis.
[Photo] MBC source. Provided by the Korea Corporate Reputation Research Institute.
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