A super-large rookie boy group 'ALPHA DRIVE ONE (알파드라이브원, ALD1, 알디원)' is expanding its global influence amid intense buzz even before debut.
'ALPHA DRIVE ONE (Kim Gun-woo, 김준서, 이리오, 이상원, 장지아하오, 정상현, 조우안신, 허씬롱)'s official social media account's total followers surpassed 2 million in less than a week since it was launched, proving the enthusiastic interest of fans around the world.
In particular, an 11-second video of the 'ALPHA DRIVE ONE' members filming together in the practice room for the first time drew attention immediately after it was released on the 30th, and has now surpassed 16 million views (as of 8 a.m. on the 2nd). A follow-up challenge video exceeded 1 million views in just over an hour after release, racing like a sprint, further raising expectations for ALD1's "one-team" chemistry to unfold.
'ALPHA DRIVE ONE' is standing out in terms of brand value as well. It achieved an unprecedented result before debut by ranking second in the October rookie idol group brand reputation survey released by the Korea Corporate Reputation Research Institute.
Even though they have not debuted yet, 'ALPHA DRIVE ONE' is demonstrating brand power and already showing that they are solidifying their position as the "next-generation global super rookie."
Brand reputation index is a metric created through brand big data analysis based on the fact that consumers' online habits greatly influence brand consumption. Through rookie idol group brand reputation analysis, positive and negative evaluations of idol group brands, media interest, and consumers' interest and communication volume can be measured. Qualitative evaluations by the Brand Reputation Monitor were also included.
ALPHA DRIVE ONE, formed through Mnet's Boys Planet 2 on the 25th, is a group chosen by star creators from 223 countries and regions worldwide and has been generating overwhelming buzz since the broadcast.
Meanwhile, ALPHA DRIVE ONE stands for ALPHA (aiming for the best), DRIVE (passion and drive), and ONE (one team), carrying a fierce ambition to deliver "K-pop catharsis" on stage. The super-large K-pop rookie, proving its global rising power by breaking various records even before debut, is drawing intense attention from fans around the world.
[OSEN]