The fallout from the "fashion week snub" controversy surrounding BLACKPINK Rosé spread across social media. After Rosé was cropped out of a group photo taken at Paris Fashion Week with Hailey Bieber, Zoë Kravitz and Charli XCX, to make matters worse, Rosé appeared unusually cast in dark shadow in a photo Charli posted on Instagram after the show, sparking the "shadow controversy" again. As global fans' anger exploded, this time their ire turned toward Hailey Bieber's Instagram.
Hailey Bieber recently posted photos on her Instagram wearing a yellow satin slipwear look. But the comment section was flooded with protests from Rosé's fans.
Some fans mentioned the group photo that excluded Rosé and the scene where she appeared in dark shadow, saying "Was ignoring Rosé intentional?", "Discrimination is real. Talking to Rosé would have been the highlight," expressing their discomfort.
Another fan said, "Rosé is an artist who can shine without borrowing anyone's name," and emphasized, "She should be respected as a global ambassador."
Hailey Bieber's post became virtually a "Rosé support space" after hundreds of comments saying "ROSÉ you won" appeared alongside GIFs of Rosé. Voices of global fans continued with comments like "Even if you don't know the other three, you know Rosé," and "Rosé shone the most even in the shadows." Sarcastic comments mocking Hailey Bieber's rise as a hot celebrity after marrying Justin Bieber also flooded in, such as "Rosé doesn't need a famous man beside her, she became famous by her own name... not stealing fame."
After Elle UK's photo crop and the fashion show footage, protests from fans continued even to Hailey Bieber's post, and the controversy is spreading beyond a simple incident to an industry "respect" issue.
Netizens harshly criticized it as "rudeness toward an Asian artist" and "(racial) discriminatory attitude toward an official ambassador," while some called for calm, saying it was an "overheated reaction on social media."
Meanwhile, Rosé attended the Saint Laurent 2026 S/S women's collection show in Paris on Sept. 30 (local time). As a global ambassador on the front line, she posed on the photowall with Hailey Bieber, Zoë Kravitz and Charli XCX.
But when Elle UK's official Instagram shared a photo of the four together, it posted it with Rosé, who had been standing at the far right, completely cropped out. Fans were furious, saying, "How can you treat a Saint Laurent global ambassador like this?" Comments followed, "Treating Rosé, who has 80 million followers, this way is rude even industrywide," and "Could cropping out the face of Saint Laurent's face be just a mistake?"
As the controversy grew, Elle UK belatedly uploaded a solo cut of Rosé, but the already inflamed fandom did not calm down easily. Comments continued: "More disappointing that it's a patchwork post instead of an apology," and "It's too late, it's shameful."
A bigger rippling effect emerged from the event footage. Among the four seated side by side in the front row at the Saint Laurent show, while Zoë Kravitz, Hailey Bieber and Charli XCX were actively conversing, Rosé was captured sitting silently beside them. In particular, Charli turning her back and talking only with the other two while Rosé briefly looked that way and then seemed to drop her gaze to the floor hurt fans' feelings.
To make matters worse, Rosé appeared unusually cast in dark shadow in a photo Charli posted on Instagram after the show, reigniting the "shadow controversy." Some fans strongly criticized it as "jealous behavior," but others offered a different interpretation, saying "It's just lighting; the two have been longtime friends."
Rosé has served as a Saint Laurent global ambassador since 2020, and earlier this year she was also appointed YSL Beauty global ambassador.
[Photo] Elle UK, Hailey Bieber, Charli XCX SNS
[OSEN]