The group AtHeart drove a stake into the global "heart attack" with their lovely charm.
Fashion magazine Dazed Korea released a pictorial with AtHeart on its official social media on the 1st. The pictorial was completed through a collaboration with a global beauty brand.
AtHeart showed the pinnacle of purity with visuals as clear and transparent as light. Demonstrating the pure synergy unique to AtHeart that stems from their fresh visuals, they once again proved their exceptional ability to carry themselves like a "next trend leader."
An interview was conducted along with the pictorial. Having recently wrapped up activities for their first EP, "Plot Twist," successfully, AtHeart conveyed an emotional debut remark, saying, "Each day is truly happy, and I think I will never forget this feeling and mood I am experiencing now."
Then, regarding the image they want to show going forward, AtHeart expressed determined ambitions that raised expectations for future activities, saying, "We will continue to work steadily to show a sincere attitude and internal growth," "We want to show our natural selves as they are," "Because this is a new beginning full of youth, possibility and opportunities to be together with the members, I look forward to the new moments we will meet with fans," and "There are still many sides we have not shown yet."
AtHeart, upon the release of their first EP, "Plot Twist," spread their wings toward the global stage under concentrated attention from several prominent overseas media outlets including The Hollywood Reporter, NME and Rolling Stone. Like a small flap of wings causing a great wind, AtHeart is expected to present a new paradigm to the global K-pop scene by continuing a unique growth narrative based on limitless potential.
As befits "the K-pop group to watch most in 2025," AtHeart's title track "Plot Twist" reached No. 1 on Kugou Music's Korea chart, one of China's four major music platforms, and entered the rankings on QQ Music's Korea chart and NetEase's Korea chart. The song "Plot Twist" has accumulated 16 million streams on YouTube Music, and its music video has surpassed 15.74 million views, enjoying strong popularity.
Meanwhile, even before their official debut, AtHeart was selected as an ambassador for a global beverage brand and has strengthened their presence by consecutively shooting pictorials for well-known fashion magazines, expanding their activities into the fashion world. AtHeart also continues steady communication with domestic and international fans by presenting their own content, "AtHeart's School Catch," on their official YouTube channel.
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