Recently, cases have drawn attention in which entertainers themselves tossed out "fake news" with the intent of provoking laughter or being consumed like a "meme," only to leave the public confused.
Super Junior's Shin Dong recently caused a stir with a comment of "I got divorced" in a teaser for his personal YouTube content "Dongdong Pocha." When cast member grants Lee Si-an asked, "Weren't you married?" Shin Dong answered without hesitation, "I'm divorced now," and although a caption added the explanation "it's a lie," the remark had already spread. In some reporting processes, context was omitted and many people misunderstood that he had actually divorced. Moreover, because Shin Dong's past precedent of gaining attention with a sudden marriage announcement on a variety show was recalled, reactions wondering "could it be real?" gained traction.
Even if over the years he has come to be able to handle it as material for laughs, critics note that a cautious approach is needed since younger generations who did not experience it may accept it as a new and seemingly factual story.
The same applies to Kim Sun-tae, an Assistant Deputy Director in the Director for Public Relations office at Chungju City Hall. He, who is active as the so-called "Chungju Man," found himself in a similar situation. Recently he appeared as the "Chungze" character parodying singer Woodz and voiced dramatic grievances such as "unsettled revenue" or "disputes with the agency." Although this was a thoroughly scripted skit, when the remarks were reported some members of the public expressed confusion, saying, "He's affiliated with city hall, so what agency dispute is this?" In the comments there were lighthearted responses like "let's enjoy it as a meme," but because those unaware of the background could perceive it as a serious and factual issue, the risk was raised.
It is true that such creative and witty concepts attract attention. On the other hand, boundaryless remarks can rather erode trust and foster unnecessary misunderstandings. Especially now, when fake news spreads rapidly online, there are louder voices saying that celebrities must be more cautious because a single remark can have great ramifications.
Ultimately, to avoid bringing about "fake news that looks real" on their own, this is a time that requires a responsible attitude that clearly draws the line between humor and confusion.
[Photo] OSEN DB, YouTube
[OSEN]