Celebrations for actor Lee Chae-min keep coming.
The rising star brand reputation big data analysis for Sep. 2025 ranked 1st Lee Chae-min, 2nd Kim Yong-bin, and 3rd Byeon Wooseok.
The Korea Corporate Reputation Research Institute measured 62,981,553 pieces of rising star brand big data from Aug. 30, 2025 to Sep. 30, 2025 and, through consumer behavior analysis, measured participation index, media index, communication index, and community index for star brands. Compared with last Aug.'s 66,588,916 pieces of rising star brand big data, it decreased by 5.42%.
The brand reputation index is an indicator created through brand big data analysis after finding that consumers' online habits have a large influence on brand consumption. Rising star brand reputation analysis can measure consumers' relationships with rising star brands, positive and negative evaluations, media interest, and consumers' interest and communication volume. The rising star brand reputation detailed indicators included category consumption weight.
Rising star brand reputation analysis examined brands near the top of brand reputation across categories such as entertainers, singers, trot singers, drama actors, film actors, boy groups, girl groups, sports stars, advertising models, and rookie idols, and analyzed relationships with consumers for brands whose consumer interest surged using a big data reputation algorithm. Through rising star brand reputation analysis, it is possible to analyze brands growing in consumer interest across various categories.
The Sep. 2025 rising star brand reputation top 30 ranking was analyzed as Lee Chae-min, Kim Yong-bin, Byeon Wooseok, DAY6, Stray Kids, Park Ji-hyun, Park Jung-min, Kiki, Lee Jun-young, TWS, Go Youn-jung, ENHYPEN, Park Seo-jin, Lee Je-hoon, Lee Young-ji, Choo Young-Woo, Kim Do-young, Lee Joon-hyuk, Choi Woo-sik, QWER, BABYMONSTER, Lee Yi-kyung, Lee Su-ji, Seo Kang-jun, Seol In-ah, Ahn Sung-hoon, Moon Ga-young, Car, the Garden, BIBI, Kim Hye-yoon.
The Lee Chae-min brand, ranked 1st in rising star brand reputation, had participation index 1,053,941, media index 1,799,366, communication index 935,965, and community index 921,544, yielding a brand reputation index of 4,710,816.
Ranked 2nd, the Kim Yong-bin brand had participation index 124,054, media index 577,999, communication index 1,481,448, and community index 1,567,391, giving a brand reputation index of 3,750,892. Compared with last Aug.'s brand reputation index of 3,523,471, it rose by 6.45%.
Ranked 3rd, the Byeon Wooseok brand had participation index 208,240, media index 655,334, communication index 1,060,676, and community index 1,067,455, giving a brand reputation index of 2,991,706. Compared with last Aug.'s brand reputation index of 3,287,420, it fell by 9.00%.
Ranked 4th, the DAY6 ( Seongjin, Young K, Wonpil, Dowoon ) brand had participation index 306,812, media index 622,595, communication index 1,072,695, and community index 903,527, giving a brand reputation index of 2,905,629. Compared with last Aug.'s brand reputation index of 3,158,044, it fell by 7.99%.
Ranked 5th, the Stray Kids ( Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, I.N ) brand had participation index 168,236, media index 627,787, communication index 939,237, and community index 1,040,959, giving a brand reputation index of 2,776,220. Compared with last Aug.'s brand reputation index of 2,262,260, it rose by 22.72%.
Korea Corporate Reputation Research Institute Director Koo Chang-hwan said the rising star brand reputation big data analysis for Sep. 2025 showed the Lee Chae-min brand ranked 1st. Analyzing the rising star brand category, compared with last Aug.'s 66,588,916 pieces of rising star brand big data, it decreased by 5.42%. In detailed analysis, brand consumption rose 13.02%, brand issues rose 13.08%, brand communication fell 14.48%, and brand diffusion fell 11.02%.
He added that the Lee Chae-min brand proved she is a top actor with the drama "Bon Appetit, Your Majesty" and took 1st place. The Kim Yong-bin brand ranked 2nd by building a strong trot fandom with delicate emotion and tone expression. The Byeon Wooseok brand, ranked 3rd, maintained unstoppable popularity and drew strong consumer response as an advertising model. The DAY6 brand, ranked 4th, raised consumer interest with an active comeback alongside a full-length album release. The Stray Kids brand, ranked 5th, is growing global influence by achieving record sales.
Especially, Lee Chae-min has attracted much attention not only for the success of the drama but also for her confident and candid relationship with fellow actor Ryu Da-in.
This Sep. 2025 rising star brand reputation survey was conducted through big data analysis of the brands Lee Chae-min, Kim Yong-bin, Byeon Wooseok, DAY6, Stray Kids, Park Ji-hyun, Park Jung-min, Kiki, Lee Jun-young, TWS, Go Youn-jung, ENHYPEN, Park Seo-jin, Lee Je-hoon, Lee Young-ji, Choo Young-Woo, Kim Do-young, Lee Joon-hyuk, Choi Woo-sik, QWER, BABYMONSTER, Lee Yi-kyung, Lee Su-ji, Seo Kang-jun, Seol In-ah, Ahn Sung-hoon, Moon Ga-young, Car, the Garden, BIBI, Kim Hye-yoon, Cats Eye, Chae Soo-bin, Lee Joo-bin, Cho Yi-hyun, Son Tae-jin, Jo Yuri, Choi Hyun-wook, Kim Won-hoon, Park Gyu-young, Shin Si A, Izna, Cha Joo-young, Boy Next Door, Gong Seung-yeon, Noh Jung-eui, Lisene, Jung Joon-won, Lim Woo-il, Miyao, and Kang Yoo-seok.
[Photo] OSEN DB
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