Kakao Entertainment and CJ ENM have joined forces to produce a global K-band that will represent this era.
Kakao Entertainment (co-CEOs Kwon Ki-soo, Jang Yoon-joong) announced on the 30th that it has signed a partnership with CJ ENM (CEO Yoon Sang-hyun) and will jointly promote a global K-band making project through Mnet's "Steel Heart Club." Kakao Entertainment will take charge of distributing the program's tracks, planning and producing albums for the bands ultimately formed, and managing them, while CJ ENM will plan and produce the program to realistically capture the participants' survival journey. By combining Kakao Entertainment's music and artist IP business know-how with CJ ENM's content production capabilities, they plan to introduce the next-generation iconic band that will continue the global K-band boom.
Mnet's "Steel Heart Club," which premieres Oct. 21 at 10 p.m., is a global band making project in which individual contestants gathered for each band position — guitar, drums, bass, vocals, keyboard — compete in a survival contest to become the "final headliner band" using their music, emotions and passionate youth as weapons. It will portray the birth journey of the next-generation global iconic band that combines star quality, musicality and passion. Actress Moon Ga-young will participate as MC, and the director lineup includes Jung Yong-hwa, Lee Jang-won, Sunwoo Jung-a and Ha Sung-woon, who are expected to create a new global band from various perspectives beyond genres.
Kakao Entertainment will handle not only the distribution of tracks showcased by "Steel Heart Club" participants but also the album planning, production and management of the band ultimately formed through the survival competition. Based on its extensive global K-pop distribution network and stable multi-label system, Kakao Entertainment has driven results at home and abroad by pursuing album planning, production, distribution and marketing for various artists such as idols, singer-songwriters and bands. It plans to present the music that captures the contestants' pure passion and energy through various domestic and international platforms so that music fans worldwide can enjoy and support the birth journey of a new band rookie. After the survival, it will plan album releases, performances and other activities and provide comprehensive management so the final members can showcase their musical individuality and charm and grow into a global band.
CJ ENM will take charge of the program's overall planning and production based on its unrivaled content production capabilities. Mnet has led K-pop market trends by successfully driving major audition projects such as "Superstar K," "Show Me the Money," "Boys Planet" and "I-LAND." This time, through "Steel Heart Club," it expands into the band genre and introduces a new participatory survival format in which global fans directly create band combinations. CJ ENM aims to contribute to genre diversification in K-pop and the expansion of the global band market through this.
Kakao Entertainment said, ""Steel Heart Club" will create synergy by combining CJ ENM's unrivaled K-content creative capabilities with Kakao Entertainment's abundant music IP business know-how, and will bring a fresh wind to the global K-band scene," and asked for a lot of interest and support for the birth of a new K-band rookie that will captivate music fans around the world.
[Photo] Kakao Entertainment
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