Studio Dragon will hold pop-up stores in three Asian regions — Korea, Japan and Taiwan — buoyed by the domestic and international success of the drama "Bon Appetit, Your Majesty." The events were organized to repay the warm support of domestic and foreign viewers who want to savor the afterglow of the series even after it ended.
Domestic pop-up stores will be held from Oct. 2 to 11 (the pop-up store will not operate on Oct. 5 and Oct. 6 because The Hyundai Seoul is closed on those regular holidays) at The Hyundai Seoul B2 pop-up zone in Yeouido, Seoul, and the Japan pop-up stores will run from Oct. 1 to Oct. 10, touring four cities starting at Tower Records Shibuya in Tokyo and visiting Nagoya, Fukuoka and Osaka to meet local fans. A pop-up store in Taiwan has also been confirmed.
There are other ways to ease the disappointment besides the pop-up stores. A script book that lets readers revisit the drama's moving lines and memorable scenes will be available for pre-order through major online bookstores such as Kyobo Book Centre, Aladin and YES24 starting Oct. 2. A photo essay featuring on-set stills from "Bon Appetit, Your Majesty" will also be available for pre-order through Withmue online store, Aladin and YES24.
A Studio Dragon official said, "Buoyed by the warm support from domestic and international viewers, we prepared a variety of goods for this pop-up store, from the official poster, postcards and sticker sets of "Bon Appetit, Your Majesty" to embroidered bookmarks, the Mangwoonrok book keyring, and cutlery sets. We hope fans will cherish the drama's emotions for a long time through the pop-up store, the script book and the photo essay."
Meanwhile, "Bon Appetit, Your Majesty," which concluded on tvN on the 28th, closed with a peak final-episode rating of 20%. Not only domestically but also overseas, it ranked No. 1 for two consecutive weeks on Netflix's global TV shows (non-English) chart, entered the global top 10 chart for five consecutive weeks, and in just one month of airing (Aug. 23–Sep. 21) recorded an astounding cumulative 32.4 million views and 265.8 million viewing minutes, earning a place among this year's K-dramas. Its unique storytelling, blending time-slip fantasy with romance and traditional Korean cuisine, drew praise from international viewers and was seen as a drama that spurred broad interest in Korean culture.
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