Singer-songwriter Shin Seung-hoon's every step is making headlines.
After releasing his 12th studio album, 'SINCERELY MELODIES', on the 23rd, Shin Seung-hoon delivered his signature plaintive yet tender live performances amid a broad campaign that crossed various platforms, including KBS 2TV 'Immortal Songs: Singing the Legend', 'The Seasons-10CM's Ssedam Ssedam', SBS Radio PowerFM 'Escape at Two Cultwo Show', and Dingo Music 'Killing Voice'.
In particular, Shin Seung-hoon chose not merely to release an album but to actively meet audiences and perform his music live. Amid strong calls of demand, Shin Seung-hoon shone on music variety programs whose main audience is the 20s and 30s, once again proving his status as the "one and only legend."
"My mother's favorite singer was him, and now I like him," "My mother's favorite singer. I'm grateful he's still the same," and others — Shin Seung-hoon has not only summoned memories and nostalgia for the older generation but also captured the hearts of people in their 20s and 30s, who said, "This is why he is the king of ballads," leading generational unity and drawing intense interest.
Shin Seung-hoon was also noted as a living witness to the 33-year history of KBS 2TV late-night music programs. Starting with 'No Young-shim's Small Concert,' he has appeared on seven late-night music programs — 'Lee Moon-se's Show,' 'Lee So-ra's Proposal,' 'Yoon Do-hyun's Love Letter,' 'Lee Ha-na's Peppermint,' 'Yoo Hee-yeol's Sketchbook,' and The Seasons — an unprecedented record. This also highlights Shin Seung-hoon's passionate dedication and resilience toward music during his uninterrupted 35-year music journey.
As proof, on the 26th on 'The Seasons-10CM's Ssedam Ssedam,' Shin Seung-hoon selected a lineup of his greatest hits and demonstrated a presence befitting his 35th anniversary. Fans who heard Shin Seung-hoon's live performances praised him, saying, "The class of the king is different," "Shin Seung-hoon is ballad itself," and "The depth of the music is different."
Shin Seung-hoon will hold a solo concert, '2025 THE Shin Seung-hoon SHOW 'SINCERELY 35',' at Olympic Hall in Olympic Park, Seoul, on Nov. 1-2, where he will meet fans. He is expected to demonstrate the presence of the "king of ballads" with a rich set list that includes many of his signature songs.
[Photo] Screenshot from 'The Seasons' broadcast.
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