Global comprehensive content corporation RBW is continuously expanding K-POP and cultural industry experience and education programs, accelerating the cultivation of next-generation talent and the activation of the industry ecosystem.
RBW has planned and operated programs introducing K-POP and the entertainment industry as a whole for participants of various ages and backgrounds, and through this provides opportunities for practical and systematic understanding of the industry.
RBW, on the 4th, as part of the event schedule for "Deutsche Bank NextGen APAC Seoul 2025" for global next-generation leaders, was in charge of a special K-POP session and conducted a headquarters visit program. The session included RBW Executive Director of Management Support Division Song Jun-ho and affiliated producer Yoon Young-joon, who introduced the company and its main businesses, the K-POP production process and the Korean-style agency operating system. The participants, all foreigners, showed strong interest and focused on the lecture, followed by an active question-and-answer session.
On the 25th, participants in the MONASH Executive MBA (EMBA) program from Australia visited RBW headquarters as part of a global field experience program. That day, they attended lectures on RBW's business structure, the standing of the Korean music industry in the global market and management strategies, gaining a multifaceted understanding of the value of cultural content business. Through a headquarters tour, they also directly examined the various business structures operated by RBW and experienced the competitiveness of the K-POP and Korean agency system. Participants said the program went beyond a simple corporate visit and provided practical learning opportunities by exposing them to real industry cases.
RBW actively operates experience programs not only for overseas participants but also for domestic youth. On the 5th, RBW held a career experience program for students of Anyang University. Students had the opportunity to explore various jobs and career directions through coffee chats with industry practitioners at headquarters, expanding their understanding of the entertainment industry. The program was evaluated as contributing to students' practical career planning and laying the foundation for growth into future entertainment professionals.
Meanwhile, RBW has been regularly operating the "Enter Business Master Class" since 2016, and in addition plans and operates education programs related to K-POP and the entertainment industry for participants of various ages and backgrounds, including teenagers, college students and foreigners. This program was also conducted as an extension of these activities, and RBW plans to continue contributing to the cultivation of next-generation talent and the expansion of global industry understanding through education and experience. For more details, you can check RBW Education Content Business Team's official Instagram "RBW EDU."
[Photo] RBW
[OSEN]