Actor Shim Eun-kyung is drawing heated attention for her alter ego and has also become the face of an overseas payment campaign.
On the 25th, her agency Fanfare said, "Shim Eun-kyung has been selected as the model for the Kakao Pay campaign."
The overseas payment campaign 'Cash is Uncoo' run by Kakao Pay is a promotion to highlight the convenience of Kakao Pay's overseas payments, which will resolve the inconvenience of foreign currency experienced during overseas travel.
A Kakao Pay official said the reason they selected Shim Eun-kyung as their brand model was, "Actor Shim Eun-kyung is a world-class actress who has carried out global activities for a long time, and we judged she would be a person who could effectively convey the campaign message," adding, "Above all, we were confident she could embody our campaign concept's alter ego 'Shim Eun-ja' well, given her excellent acting skills, approachable image and her popularity especially among the millennial and Gen Z generations."
In this advertising campaign, Shim Eun-kyung's alter ego "Shim Eun-ja" is on a working holiday in Japan and is a student who likes to travel abroad; she spends busy days traveling around the world, not only in Japan but also in Taiwan, Switzerland and elsewhere. The "Shim Eun-ja" social media account drew great attention by reaching 24,000 subscribers and a whopping 10 million campaign views just three weeks after opening.
A Kakao Pay marketing official said, "We expected good results because Shim Eun-kyung is such a highly likable and charming artist, but we did not expect this explosive popularity and response even before the campaign was released," expressing gratitude for the unusually strong reaction for an advertisement, and added, "More entertaining content will be released, so please look forward to it."
Meanwhile, Shim Eun-kyung drew great attention from the fashion industry and the public with a stylish suit styling that only she could present on the Busan International Film Festival opening ceremony red carpet. Also, the film she starred in, 'Travel and Days,' following the honor of winning the Golden Leopard, the top prize at the Locarno International Film Festival, was nominated in the newly established competition section at the Busan International Film Festival, receiving praise and standing out as a definite hot topic.
Shim Eun-kyung is expected to meet domestic audiences this winter with the film 'Travel and Days.'
[Photo] Kakao Pay, agency 'Fanfare'
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