The group Boynextdoor (BOYNEXTDOOR) surprised fans by launching a website full of mysterious keywords at 10 p.m. on the 24th, drawing attention.
From the website address, it can be seen that the homepage is related to Boynextdoor's new album "The Action." When you access this website, a map using satellite imagery unfolds. Looking closely at the specific locations marked here reveals countdowns that hint at the release times of each piece of content.
The destination names inscribed on the map also raise curiosity. They include "Crew Call," "Play," "Loading," "Pause," "Street View," "Animatic Video," "Submission Deadline," "Take No.6," and "Hollywood Action." The numbers indicating the expected arrival dates and times are expressed like latitude and longitude coordinates, enhancing viewers' immersion.
Boynextdoor (Seongho, Riyu, Myeong Jaehyun, Taesan, Ihan, Unhak) previously teased a comeback on Oct. 20 through a "Kick off" video. In that video, the six members take on roles as a film production crew called "TEAM THE ACTION," who dream of participating in the Chicago Film Festival, piquing fans' curiosity. Their outfits worn when departing to attend Lollapalooza Chicago in August intersect with the new album's promotional setting, offering fresh amusement.
Boynextdoor will hold a showcase and meet fans on the release day of the mini-album 5 "The Action." Expectations are high for Boynextdoor, who recently recorded sales of more than 1 million copies for two consecutive albums and entered the Billboard 200 in the U.S. for four consecutive albums, reflecting a rising trend in global popularity.
HYBE (chairman Bang Si-hyuk) music group label KOZ Entertainment described the new album "The Action" as "an album that encapsulates Boynextdoor's desire for growth. You will be able to confirm the six members' bold ambition to keep moving forward for a 'better me.'"
[Photo] Provided by KOZ Entertainment.
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