"Bon Appetit, Your Majesty" is rewriting the domestic and international box office landscape with a hot response, continuing to set first-time records.
The first broadcast of "Bon Appetit, Your Majesty," which premiered to favorable reviews, showed signs of success from the start of its run. Its ratings in week two were more than double those of the first week, realizing a so-called "quantum jump." The incomparable chemistry between Im Yoon-ah (playing Yeon Ji-young) and Lee Chae-min (playing Lee Heon), the interesting premise combining time slip and traditional Korean cuisine, and the meeting with director Jang Tae-yoo, a master of detailed direction, drew continued praise.
Accordingly, from week two it ranked first in its time slot across all channels for four consecutive weeks, and it has been setting new records every week, recording a peak household rating of 18.1% in the Seoul metropolitan area. On TVING, "Bon Appetit, Your Majesty" ranked first in VOD unique viewers during its broadcast period. (Based on Aug. 23–Sep. 21) In addition, according to FunDex, it ranked first in TV-OTT drama buzz for five consecutive weeks, Im Yoon-ah achieved first place in cast buzz for five consecutive weeks, and Lee Chae-min was ranked first in brand reputation by the Korea Corporate Reputation Research Institute. (Based on big data analysis results for Sep. 2025) It also ranked first in Gallup Korea's list of Koreans' favorite broadcast video programs for Sep. 2025.
It has also created a global syndrome. On Netflix it ranked first for two consecutive weeks in the non-English TV shows category. This is said to be a first for a tvN drama. It is, in short, writing new records every week, proving the global popularity of "Bon Appetit, Your Majesty." A CJ ENM content distribution official said, "'Bon Appetit, Your Majesty' combines the reach of world star Im Yoon-ah and rising star Lee Chae-min with well-blended romance and comedy elements, and the visual appeal given by the fantasy of time slip and historical background, offering familiar yet new enjoyment and earning praise in the global market."
Another noteworthy figure is digital buzz. tvN is creating topics that let users enjoy content together through various social platforms such as Instagram, Facebook and TikTok, offering new enjoyment. As a result, total video views related to "Bon Appetit, Your Majesty" surpassed 650 million, and domestic and international fans have focused on the food and iconic scenes in the drama to create additional content, adding to the buzz. It is a point where you can clearly feel the passionate fandom for the work that transcends language and cultural barriers. A tvN official said, "tvN aims to present blockbuster content based on a popular consensus that offers enjoyment anyone can share across generations," adding, "We will continue to communicate with domestic and international viewers with differentiated content that delivers empathy and enjoyment to viewers, like 'Bon Appetit, Your Majesty,' and do our best to strengthen the global standing of K-dramas."
Meanwhile, tvN's "Bon Appetit, Your Majesty" has only two episodes left before it ends. It airs every Saturday and Sunday at 9:10 p.m.
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