Actor brand reputation big-data analysis for September 2025 showed 1st Lee Chae-min, 2nd Lee Byung-hun, 3rd Choo Young-Woo.
The Korea Corporate Reputation Research Institute measured 144,869,968 pieces of brand big data for 100 actors appearing in dramas, films and OTTs broadcast from Aug. 23, 2025, to Sep. 23, 2025, by consumers' brand participation, media, communication and community volumes and indexed them using a brand reputation algorithm. Compared with 155,346,680 pieces of actor brand big data in Aug., it decreased by 6.74%.
Actor brand reputation expanded its big-data analysis as actors' areas of activity widened with the growth of the OTT market. It is a big-data analysis that integrates film actors and drama actors active not only in film and broadcast media but also in web media.
Actor brand reputation analysis analyzed brand big data using participation index, media index, communication index and community index. The brand reputation index extracts brand big data and analyzes consumer behavior with a reputation analysis algorithm, classifying it into participation value, communication value, media value, community value and social value with weighted scores to produce the indicator.
Brand big-data analysis can measure positive and negative evaluations of a brand, the source and level of media interest, consumers' interest and communication volume, community spread of issues, and reactions and popularity of content.
The top 30 actor brand reputations for Sep. 2025 were Lee Chae-min, Lee Byung-hun, Choo Young-Woo, Lee Jin-wook, Ma Dong-seok, Gong Myoung, Bang Hyo-rin, Kang Han-na, Jang Dong-yoon, Uhm Jung-hwa, Lee Young-ae, Song Joong-ki, Jung Chae-yeon, Kim Young-kwang, Song Seung-heon, Kim Da-mi, Yoon Seo-a, Baek Hyun-jin, Im Yoon-a, Lee Ha-nee, Gang Dong-won, Go Minsi, Kim Tae-hee, Kang Mina, Lee Joo-bin, Go Youn-jung, Choi Yun-ji, Cho Yeo-jung, Park Hyung-sik, Son Suk-ku.
The brand of Lee Chae-min, which ranked first in actor brand reputation, had participation index 1,395,960, media index 967,296, communication index 1,104,191 and community index 1,051,070, resulting in a brand reputation index of 4,518,517.
The brand of Lee Byung-hun, ranked 2nd, had participation index 733,469, media index 792,405, communication index 1,004,791 and community index 1,137,461, resulting in a brand reputation index of 3,668,126.
The brand of Choo Young-Woo, ranked 3rd, had participation index 680,224, media index 662,572, communication index 911,211 and community index 1,203,266, resulting in a brand reputation index of 3,457,273.
The brand of Lee Jin-wook, ranked 4th, had participation index 714,704, media index 723,896, communication index 964,055 and community index 817,545, resulting in a brand reputation index of 3,220,200.
The brand of Ma Dong-seok, ranked 5th, had participation index 910,093, media index 433,160, communication index 862,532 and community index 949,587, resulting in a brand reputation index of 3,155,371.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "The actor brand reputation analysis for Sep. 2025 showed Lee Chae-min's brand ranked first. Analyzing the actor brand category, compared with 155,346,680 pieces of actor brand big data in Aug., it decreased by 6.74%. Detailed analysis shows brand consumption fell 2.25%, brand issues fell 6.43%, brand communication fell 14.74% and brand diffusion fell 3.78%."
He added, "Lee Chae-min's brand, which drew consumer attention with intense emotional acting in Bon Appetit, Your Majesty, was analyzed as No. 1. Lee Byung-hun's brand, showing irresistible charm with a strong presence, is No. 2, and Choo Young-Woo's brand, generating explosive fandom, ranked No. 3."
This actor brand reputation survey analyzed brand big data for Lee Chae-min, Lee Byung-hun, Choo Young-Woo, Lee Jin-wook, Ma Dong-seok, Gong Myoung, Bang Hyo-rin, Kang Han-na, Jang Dong-yoon, Uhm Jung-hwa, Lee Young-ae, Song Joong-ki, Jung Chae-yeon, Kim Young-kwang, Song Seung-heon, Kim Da-mi, Yoon Seo-a, Baek Hyun-jin, Im Yoon-a, Lee Ha-nee, Gang Dong-won, Go Minsi, Kim Tae-hee, Kang Mina, Lee Joo-bin, Go Youn-jung, Choi Yun-ji, Cho Yeo-jung, Park Hyung-sik, Son Suk-ku, Son Ye-jin, Lee Yi-kyung, Lee Joon-hyuk, Kim Ji-hoon, Jeon Hye-bin, Kim Nam-gil, Park Bo-young, Lee Jong-suk, Kim Hye-soo, Chun Woo-hee, Jang Da-ah, Ha Jung-woo, Moon So-ri, Park Yong-woo, Kim Kang-woo, Jung In-sun, Song Ji-hyo, Jung Il-woo, Lee Sun-bin, Jo Jung-suk, Lee Dong-wook, Han Ji-min, Seo In-guk, Jung Haein, Moon Ga-young, Yum Jung-ah, Kang Ha-neul, Cho Yi-hyun, An Ji-hye, Kang So-ra, Park Hae-joon, Kim Min-gyu, Kim Yo-han, Lee Hak-joo, Lee Soo-hyuk, Hwang Jung-min, Lee Jung-jae, Yoon Kye-sang, Kim Woo-bin, Yim Siwan, Lee Kwang-soo, Lee El, Choi Min-sik, Arin, Yang Se-jong, Im Soo-jung, Hyun Bin, Jo Hyun-chul, Sung Dong-il, Chu, Ko Kyu-pil, Lee Bo-young, Kim Kang-min, Im Se-mi, Lim Sung-jae, Yoon Hyun-min, Oh Eui-sik, Lee Sung-kyung, Lee Beom-soo, Heo Sung-tae, Lee Jung-eun, Jang Shin-young, Jin Seon-gyu, Won Jina, Kang Yoo-seok, Park Hae-soo, Son Chang-min, Lee Da-hee, Ryu Seung-ryong, Chun Ho-jin.
[Photo] OSEN DB, Bon Appetit, Your Majesty
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