"Our Ballad" captivated prospective viewers with unusual promotion.
The SBS mega music audition "Our Ballad," which is set to premiere on the 23rd, held a promotional pop-up booth that concluded successfully.
The "Our Ballad" promotional pop-up booth, set up at the "Seoul Forest Jazz Festival 2025" held in Seoul Forest from the 19th to the 21st, attracted strong interest from attendees and raised anticipation for the first broadcast.
The booth featured a variety of content introducing "Our Ballad," drawing the attention of many visitors. In addition to a nine-person teaser featuring Jung Jae-hyung, Choo Sung Hoon, Cha Tae-hyun, Jun Hyun-moo, Park Kyung-lim, Danny Koo, Crush, Mimi, and Jung Seung-hwan — which had created a big online buzz — framed displays with handwritten impressions and autographs were revealed, piquing visitors' curiosity.
Various interactive contents and limited-edition goods added to the enjoyment. All visitors to the "Our Ballad" booth received a limited-edition goods kit containing one postcard featuring the lyrics of a classic ballad that will appear as an audition performance song, stamp stickers, and a hand mirror. In particular, visitors showed interest in the ballad genre itself by reading aloud the lyrics on the 15 postcard designs, and they created special memories with friends, partners, and family members by using the free photo booth.
Additionally, only visitors to the booth had the chance, via a raffle, to become a "Top Baek-gwi" in round 4. About 500 people applied in total, demonstrating the event's early and intense popularity, and the producers plan to invite winners to round 4's "Top Baek-gwi" through a drawing held that day.
The SBS mega music audition "Our Ballad," which has attracted great interest by unveiling an unusual promotional pop-up booth before the broadcast, will premiere at 9 p.m. on the 23rd.
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