"MZ wannabe iKON" IVE (IVE: Ahn Yujin·Gaeul·Rei·Jang Wonyoung·Liz·Leeseo) once again showed a powerful presence.
According to the Korean Business Reputation Research Institute, IVE ranked first in the girl group·idol brand reputation for Sep. 2025.
The Korean Business Reputation Research Institute explained that link analysis of the IVE brand showed high results for "hip, perfect, record," and keyword analysis showed high results for "70 crowns, secret, XOXZ."
IVE made a comeback about seven months later by releasing their fourth mini album IVE SECRET last month. Earlier this year they hit domestic and international music charts in succession with the pre-release track "REBEL HEART" from their third mini album and the title track "ATTITUDE," and they drew attention as they continued their hit run with the new album title track "XOXZ."
"XOXZ," which member Jang Wonyoung participated in writing, is a song characterized by a dreamy yet hip sound and an addictive hook. With "XOXZ," IVE took first-place trophies on KBS2's Music Bank, MBC's Show! Music Core and SBS's Inkigayo, sweeping the three terrestrial broadcasters' music shows, and they solidified their singular presence by achieving a total of 72 music show wins since debut.
Also, IVE won the K World Dream Best Artist award in the female group category, which corresponds to the grand prize at the 2025 K-WORLD DREAM AWARDS in Aug., and on the 20th they won the Sound of the Year award, the music award equivalent at the 2025 THE FACT MUSIC AWARDS, seizing two grand prizes and continuing the "IVE syndrome." Recently, they also appeared at ROCK IN JAPAN FESTIVAL 2025, one of Japan's four major rock festivals, performing a diverse set of 10 songs and heating up local fans' sentiments.
Thus, in addition to their domestic and international activities, with IVE taking first place in both categories in the Sep. girl group·idol brand reputation ranking, expectations are gathering for the group's next chapter as they continue their mainstream trajectory.
Meanwhile, IVE will hold their second world tour, SHOW WHAT I AM, at Seoul KSPO Dome (formerly Olympic Gymnastics Arena) from Oct. 31 to Nov. 2.
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