The group LE SSERAFIM held an offline pop-up in collaboration with Amazon Music, becoming the first K-pop girl group to do so with Amazon Music. Following sold-out shows in seven U.S. cities, they announced a collaboration with a global corporation and demonstrated their influence in the North American market.
LE SSERAFIM (Kim Chaewon, Sakura, Heo Yunjin, Kazuha, Hong Eunchae) operated a pop-up store with Amazon Music in Los Angeles and Seattle, U.S., on the 11th and 16th (local time). More than 1,700 people visited the two cities in total, and crowds gathered before opening, creating a scene of throngs of visitors.
Amazon Music is counted among the three major music streaming outlets in the U.S. market alongside Spotify and Apple Music. The fact that a major local platform chose LE SSERAFIM as its first K-pop girl group partner gives a glimpse of their stature.
LE SSERAFIM collaborated with Amazon Music on overall pop-up planning and design. They increased visitor satisfaction with a variety of products such as clothing, hats, keyrings, bags, slogans and liability. The most popular item, the T-shirt, sold out quickly. They also used Amazon's "Just Walk Out" technology (an AI-based automatic inventory tracking and payment system) to allow fans to enjoy the pop-up more conveniently.
[Photo] Provided by Source Music.
[OSEN]