The group LE SSERAFIM adorned the cover of a fashion magazine while wearing hanbok.
After the photo shoot, in the following interview the five members described hanbok as "the harmony of tradition and modernity is beautiful." Recalling the concept of pearls, they said, "A pearl is the result of pain and time. We think it resembles us," and "A shell must overcome the pain caused by a foreign object lodged in its shell to finally form a pearl; we want to be people like pearls who wisely endure patience and hardship."
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