The group TREASURE pierced the hearts of global fans with the music video for "EVERYTHING," which blends a refreshing yet wistful sensibility.
The music video for "EVERYTHING," a track on mini album 3 [LOVE PULSE] released on the 19th, revealed a lyrical charm different from the festive atmosphere of the title track "PARADISE." In particular, the dramatized-format direction created a poignant mood, and music fans have continued to respond enthusiastically.
This music video evoked empathy by focusing on love that anyone might have experienced. It contained a variety of moments from the thrill of love to breakups and reunions. Added to this, the members' friendship offering consolation blended together to heighten immersion, reminiscent of a youth film.
Above all, So Jeong-hwan's delicate emotional acting shone. From scenes watching the departing figure of a loved one to gazes lost in thought while recalling past memories, his distinctive expressiveness drew admiration, and the deep emotional line contrasted with the song's overall bright mood, leaving a strong aftertaste.
The sensuous direction captured attention at every moment. The effect of So Jeong-hwan floating into the air when touching places or objects holding memories with his partner added fresh fun, and the image of all the members running together across a green field amplified TREASURE's signature refreshing charm, earning positive reactions.
The free-spirited yet energetic performance was also a highlight. TREASURE emitted a lively mood with a vigorous arm-stretching move in the chorus, and in the latter part, matching the lyric "I'm dying for you," they exploded with energy together, delivering a thrilling rush.
TREASURE has been engaging with fans through comeback activities across platforms since the release of mini album 3 [LOVE PULSE] on the 1st. They will then open the curtains on the "2025-26 TREASURE TOUR [PULSE ON]" with three days of performances at Seoul KSPO DOME from Oct. 10 to 12. Afterwards, they are expected to head to Japan and other parts of Asia to further solidify their global standing.
[Photo] Provided by YG Entertainment.
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