Singer IU's song "Love wins all" music video surpassed 100 million views on YouTube, setting another record.
According to her agency EDAM Entertainment, as of 12:27 a.m. on the 19th, IU's "Love wins all" music video reached 100 million views. This is IU's ninth music video to reach 100 million views overall, following "Twenty-three," "Night Letter," "Palette," "BBIBBI," "Blueming," "Eight," "Celebrity," and "Lilac."
"Love wins all," released in January last year, was the pre-release track of IU's mini album 6, "The Winning," and received strong love at home and abroad. Immediately after its release it swept the top spots on major music charts such as Melon TOP100·HOT100, Genie, and Bugs, and ranked No. 1 on the iTunes top song charts in 23 regions overseas. IU was also selected the Korean representative for Billboard's "Global No. 1 Artist Series" in the same year.
The "Love wins all" music video attracted explosive attention from the moment it was released thanks to powerful performances by IU and BTS member V, direction by director Eom Tae-hwa, and cinematic narrative and visuals. It ranked No. 1 on YouTube's trending videos in 73 countries, prompted repeated viewings because of its cinematic narrative and visuals, and has continued to receive steady love. With this 100 million view milestone, IU added another meaningful record.
IU's new song "Bye, Summer" is receiving great love by topping major domestic music charts. Forbes praised IU as "the queen of K-pop and K-drama" and noted the release of her new song, and it has also drawn attention overseas by topping iTunes charts abroad. IU's pop-up store "Found at Eight" is operating at The Hyundai Seoul, and IU is currently filming her next drama "21st-century daegunbuin."
[Photo] Provided by EDAM Entertainment.
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