Hong Kong has been transformed into a 'SEVENTEEN theme city.' This was through a large-scale fan event commemorating the group's local performances by SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, THE 8, Mingyu, Dokyeom, Seungkwan, Vernon, Dino).
On the 18th, according to Pledis Entertainment, the offline fan experience event "CARATIA(克拉境/caratia)" commemorating 'SEVENTEEN WORLD TOUR [NEW_] IN HONG KONG' opened across Hong Kong on the 16th.
"CARATIA" was planned to commemorate SEVENTEEN's Hong Kong concerts, which will be held at the Kai Tak Stadium, the largest local venue, on the 27th and 28th. The concerts had already sold out, proving SEVENTEEN's strong ticket power.
SEVENTEEN, together with private corporations and local public institutions, prepared a massive festival covering land, sea and air. The most anticipated program is a giant drone show held four times at Wan Chai Waterfront Park from the 25th to the 27th. SEVENTEEN will be the first K-pop artist to stage a drone show at this spot, famous for its beautiful views, and is expected to capture the attention of CARAT (the fandom name), tourists and residents who visited the area to attend the concerts.
The Avenue of Stars, visited by hundreds of thousands each month, was filled with SEVENTEEN's official character "MINITEEN." The sculptures of these characters, created with direct participation from the members to reflect their tastes and personalities, were installed from the 16th for two weeks to prompt visitors' photo verifications. The Ngong Ping 360 cable car, a local tourist attraction, was covered with SEVENTEEN photos. The famous Victoria Harbour cruise Aqua Luna and the trams that run through Hong Kong's busy streets were wrapped with themes from their performances.
Fourteen hotels across Hong Kong operated SEVENTEEN theme rooms. The Peninsula Hong Kong, the global luxury hotel chain, collaborated with a K-pop artist for the first time since opening to light the building's exterior in SEVENTEEN's official colors. SEVENTEEN-themed chocolates are being sold online, and on the Star Ferry you can enjoy a SEVENTEEN-themed afternoon tea set and live band performances.
Large advertisements promoting SEVENTEEN's concerts were erected at Hong Kong International Airport, which welcomes tourists first, at Kai Tak Stadium where the concerts are held, and at SOGO department store in Causeway Bay. At the airside shopping mall near the venue, a pop-up featuring the character "Bongbongi," inspired by the team's official light stick, and collaboration products with premium handmade doll brand TeddyTales will be available. A stamp rally will also be held across the city where visitors can collect stamps to receive souvenirs.
HYBE (chairman Bang Si-hyuk) and Pledis Entertainment have led the expansion of fan experiences through various offline events. The city-type concert playpark using artist IP, "SEVENTEEN the city," landed in Los Angeles last year following Japan, Thailand and Korea, and large fan events were held in major Southeast Asian cities to coincide with "SEVENTEEN [RIGHT HERE] WORLD TOUR IN ASIA," demonstrating SEVENTEEN's strong global popularity.
Pledis Entertainment said, "Because SEVENTEEN is holding a solo concert in Hong Kong for the first time in seven years, we prepared diverse programs to fill local areas with a festival atmosphere," and added, "We will continue to do our best so that fans can feel closer to the artists." The event continues through the 30th.
[Photo] Pledis Entertainment, provided by Pledis China.
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