SM C&C (CEO Park Tae-hyun, hereafter SM C&C) will take on a new challenge this fall.
As the domestic entertainment industry draws global attention, SM C&C, regarded as a leading management house, is building diverse business models through active joint ventures with related organizations.
SM C&C is a leading cultural content corporations in Korea, operating an entertainment business division made up of management and IP Expansion headquarters, an advertising business division, a travel business division and other business areas. These fields are producing top results in their respective industries and are being operated organically under close cooperation.
Meanwhile, SM C&C is participating as a joint operator in SBS' Our Ballad, which premieres on Sep. 23 (Tue), drawing industry attention. SBS' Our Ballad is a music audition program seeking the voice of 2025 that will newly sing the ballads that were the songs of those days, and it is SBS' first emotion-centered ballad audition led by a top production team. The participants' stories and sincere voices are generating cross-generational sympathy and raising expectations for the birth of the next-generation balladeer.
Moreover, Our Ballad, which will bring a fresh breeze to the audition program scene this year, is not merely an audition program. Some of the program's participants will continue active activities after the broadcast ends with the support of SM C&C, the program's joint operator, making it even more special.
SM C&C, which manages a variety of artists including MCs and actors, is stepping into pop music management in earnest through Our Ballad, accelerating the expansion and growth of its management institutional sector and drawing industry attention.
Expectations and interest are gathering around the unlimited results SM C&C, which is stimulating industry anticipation this fall with various attempts, will show.
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