Group IVE member Liz has been selected as a model for 8Seconds.
Casual brand 8Seconds on the 17th released FW season pictorials shot with Liz and announced her selection as a model.
The released pictorials captured Liz's diverse charms wearing collaboration pieces between 8Seconds and designer brand MINJUKIM, drawing a strong response from global fans.
The collaboration was planned with inspiration from a garden where roses bloom. Liz perfectly pulled off a variety of outfits that blend MINJUKIM's fairy-tale romance and 8Seconds' casual sensibility—crop jackets and balloon skirts, floral tulle dresses, and embroidered cardigans—showcasing them with her own charm and prompting admiration.
By selecting Liz as its new model, 8Seconds aims to raise brand preference among consumers in their 20s and 30s and expand its customer base. The brand plans to sequentially present various trends and styles it pursues together with Liz.
A brand representative said, "Through Liz of IVE, whom Gen Z admires, we want to effectively introduce 8Seconds' key styling for this fall," and added, "We especially expect the MINJUKIM collaboration items to create synergy by matching Liz's mysterious image."
More of Liz's pictorials and the items she wore can be seen at 8Seconds stores nationwide and on the online shopping platform SSF Shop, as well as the brand's official Instagram and YouTube channel.
Meanwhile, IVE, of which Liz is a member, wrapped up promotions for their mini fourth album IVE SECRET on the 7th with SBS' Inkigayo. From Oct. 31 to Nov. 2, they will open their new world tour SHOW WHAT I AM over three days at Seoul Olympic Park KSPO DOME (formerly Gymnastics Arena).
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