Netflix animation "K-pop Demon Hunters" (Kedeheon) finally surpassed 300 million views, setting a record-breaking performance.
On the 17th, according to Netflix's official site Tudum, "Kedeheon" recorded a cumulative 314.2 million views as of the 14th. Achieved three months after release, it became the first work in Netflix history to exceed 300 million views.
Previously, "Squid Game" season 1 (265.2 million views) and "Wednesday" season 1 (252.1 million views) surpassed 200 million views, but this is the first time the 300 million barrier has been broken. It is also an outstanding record in Netflix's overall consolidated rankings, which aggregate film and TV shows and English and non-English titles across four institutional sectors.
Its global box office momentum is still hot. Last week (Sept. 8-14) it recorded 22.6 million views and remained near the top of the weekly chart. After ranking No. 1 on the global film chart immediately after release, it has maintained top positions in 18 countries including the U.S., the U.K., Japan and Germany, continuing a long run.
"Kedeheon" is an action fantasy about K-pop stars Rumi, Mira and Joy transforming into heroes who hunt demons offstage. With an original concept boldly infused with Korean elements, it captured global fans' hearts upon release. Ahn Hyo-seop and Lee Byung-hun participated in dubbing, and TWICE members Jungyeon, Jihyo and Chaeyoung lent their voices to the OST, creating buzz.
The OST craze is notable as well. The OST album featuring boy group "Saja Boys" and girl group "HuntRix" charted on the Billboard 200, an unprecedented achievement for an animation. The main OST "Golden" held No. 1 on the U.S. Billboard Hot 100 for a fifth week, and it also remained No. 1 for six weeks on the U.K. Official Singles Chart top 100, showing that the meeting of K-pop and animation has taken over the global music market.
"Kedeheon" drew attention after BTS members RM and Jungkook hummed the OST on broadcast, and director Maggie Kang mentioned "a collaboration with ARMY," fueling collaboration rumors. All tracks from the album simultaneously entered Spotify's global chart, surpassing 3 million daily streams and setting new records.
"Kedeheon" has rewritten the history of Netflix original content. With an animation that puts K-pop front and center becoming a global hit, attention is focused on what records it will set next.
[Photo] Provided by Netflix
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