tvN's new Saturday-Sunday drama "Typhoon Corporation" Lee Junho, Kim Minha, Lee Chang-hoon, Kim Jae-hwa, Kim Song-il and Lee Sang-jin wrapped up the "Typhoon Corporation welcome event" successfully before the first broadcast, heating up expectations for the premiere.
tvN's new Saturday-Sunday drama "Typhoon Corporation" (directed by Lee Najung and Kim Dong-hwi, written by Jang Hyun, planned by Studio Dragon, produced by Imaginus·Studio PIC·Tree Studio) depicts the struggling growth of rookie company man Kang Taepung, who becomes the boss of a trading company with no employees, no money and nothing to sell during the 1997 IMF. Lee Junho plays Kang Taepung, the rookie boss of Typhoon Corporation; Kim Minha plays Oh Miseon, the brainy accountant; Lee Chang-hoon plays Go Majin, sales department director; Kim Jae-hwa plays Cha Seontaek, general affairs vice administrator; Kim Song-il plays Gu Myung-gwan, management director; and Lee Sang-jin plays Baesongjung, logistics deputy. Through the process of raising the collapsing Typhoon Corporation, the drama is expected to convey comfort and courage to today's viewers by portraying the heartfelt survival stories of ordinary citizens who lived in solidarity even amid the IMF crisis.
The "Typhoon Corporation welcome event" was a special event arranged for fans who have been sending strong support to the work. Exceptionally for the broadcasting industry, a preview screening of episode 1 was held a month before the first broadcast, adding significance by sharing the work with the audience. About 400 people attended the event, and it recorded an intense competition rate of 37 to 1. Among the winning audience, the youngest was born in '09 and the oldest in '60, showing wide interest from those in their 60s who directly experienced the IMF to teenagers who did not, raising expectations for "Typhoon Corporation" to connect generations.
Under the concept that "Typhoon Corporation's employees welcome the new hires," in the first part of the event Lee Junho, Kim Minha, Lee Chang-hoon, Kim Jae-hwa, Kim Song-il and Lee Sang-jin personally stamped the employment confirmation forms and presented gifts to 100 audience members, creating unforgettable memories for them. In the second part, the cast members led by president Lee Junho conducted stage greetings.
In particular, Lee Junho introduced the "new hire benefits," firing up the crowd with the promise, "Every Saturday and Sunday at 9:20 p.m., we guarantee happiness and fun." The slogan, which had been solicited from the public in advance and caused a stir, "Until the day our wings become a typhoon and go out into the world," was unveiled, further lifting the atmosphere. The event also included a "post-employment aspiration raffle" with audience participation and a photo time with the actors, providing a rich fan service full of laughs and emotion.
The single-theater screening of episode 1 with the actors was the crowning moment of the "Typhoon Corporation welcome event." The special experience of the cast and audience enjoying the first broadcast together in one space pushed anticipation for the work to its peak. Audience members on site poured out warm praise such as, "It's hard that episode 2 can only be seen a month later," "The name Typhoon Corporation lives up to itself. It swept me away and I can't come to my senses," and "It was the most fun first episode of a drama I've seen this year."
There were also rave reviews about the show's completeness, such as "Typhoon's dance, song, action and loyalty are all full-option crazy," "The director's directing sense was overwhelming," and "The actors' chemistry and acting were all amazing." Comments like "Maybe because I lived through that era myself, the immersion from the start was off the charts" and "This is a drama that many people really should watch" drew broad empathy and immersion across generations.
A tvN official said, "As one of tvN's most anticipated works for the second half of the year, we prepared an opportunity to directly interact with viewers a month before the main broadcast," and added, "We will continue the enthusiastic praise shown that day and deliver the reality of the 1997 era and the heartfelt dramatic story with density. Please give us your love and support until the first broadcast." tvN's new Saturday-Sunday drama "Typhoon Corporation" will premiere as the successor to the popular drama "Bon Appetit, Your Majesty" on Saturday, Oct. 11 at 9:20 p.m.
[photo] tvN
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