The comprehensive entertainment group iHQ has finalized its content lineup for the second half of 2025.
Spanning various genres such as variety, documentary, drama, and ranking shows, it will sequentially present new works that will stimulate viewers' curiosity and expectations.
First, on the 7th mukbang creator Hibab exclusively hosts the Comedy TV food documentary "Daesikjwa's Table," which opened the curtain. Hibab shows a realistic daily life of eating four meals a day while visiting hidden eateries across the country. The program introduces diverse food cultures from sentimental alleyway restaurants to high-end establishments, and presents massive amounts of food befitting a big eater, surprising viewers.
At 7:50 p.m. on the 21st, the new variety show on Comedy TV, Where It Will Bounce (Eotwilla), planned and directed by PD Lee Young-sik, who directed Delicious Guys, will premiere.
The cast includes Kim Dae-ho, Ahn Jae-hyun, Tzuyang, and Jonathan, and the unpredictable chemistry of these four distinctive personalities is already drawing attention. In particular, this program, produced under the overall direction of mukbang specialist PD Lee Young-sik, is attracting attention inside and outside the industry as content whose quality and fun have already been proven. Eotwilla will offer viewers addictive cheerfulness in a relaxed atmosphere and maximize the intrinsic fun of variety shows.
On the drama channel Dramax, original content will be presented for the first time in a while. The drama "Danjoe," which premieres at 9:40 p.m. on the 24th, is an eight-episode crime thriller starring Lee Joo-young (as Ha So-min), Ji Seung-hyun (as Ma Seok-gu), and Koo Joon-hoe (as Park Jeong-hoon). Using deepfakes and voice phishing — advanced crimes of modern society — as material, it meticulously portrays the process by which a woman who has nothing left to lose becomes a "dark hero." With realistic, close-to-life material and intense emotional lines, it is expected to deliver immersive viewing.
The Comedy TV program Your Rank, scheduled to be released in October, is a variety show that presents relatable everyday stories in ranking format. Covering topics anyone may have experienced — dating, work life, school life — it assigns "real rankings" using big data, stimulating both interest and empathy.
Kim Hak-yeol, executive director of iHQ, said, "This second-half lineup consists of thoroughly planned content based on topics that viewers genuinely care about and find interesting," and added, "We expect it to receive great love for its diverse elements of fun that encompass unpredictable laughter, warm empathy and viewer participation."
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