'Gen Z美' group KiiiKiii member Ha-eum has emerged as the next-generation beauty iKON.
Fashion & culture daily digital magazine Fastpaper recently released a pictorial featuring Ha-eum and Louis Vuitton's first beauty line, La Beauté Louis Vuitton.
In the released pictorial, Ha-eum perfectly carried La Beauté Louis Vuitton's makeup products such as lipsticks, balms and eyeshadows in her own colors, drawing attention. She exuded sophisticated charm even in relaxed everyday moments, leaning by a window or looking into a mirror, and she stared at the camera with a languid yet intense gaze that emphasized her catlike aura.
In the accompanying video, Ha-eum's charm stood out even more. With natural direction such as trying a wink or writing in the air with a lipstick, she created a kitschy mood, and by appearing to use the products herself she completed a perfect chemistry with La Beauté Louis Vuitton.
Ha-eum has a unique and dreamy vocal tone that adds color to KiiiKiii's songs, and she has been drawing attention day after day by showcasing performances that stem from her natural physicality and solid skills.
Her cute upturned eyes and attractive face have drawn comparisons to model and actress Devon Aoki, and she not only flawlessly handles various concepts, makeup and styling but also sparks fandom by showing quirky charm and a distinctive visual presence in various content, including her own reality show.
In this way, Ha-eum, who is expanding her presence not only in music but in various fields, once again proved her boundless potential as the next-generation beauty iKON through this pictorial with La Beauté Louis Vuitton.
KiiiKiii, of which Ha-eum is a member, after officially debuting in March, kept the No. 1 spot on YouTube's trending music videos with their debut song "I DO ME" and showed a clear presence on domestic and international music charts, and 13 days after their official debut they lifted the No. 1 trophy on MBC's Show! Music Core, a terrestrial music program.
Also, after winning three rookie awards at ASEA 2025 in May, the 34th Seoul Music Awards in June and the 2025 K-World Dream Awards in August, they continued to rack up dazzling achievements, including winning the CEO Award from the Seoul Tourism Organization at the 7th Newsis Hallyu Expo, raising expectations for their future activities.
Meanwhile, KiiiKiii finished promotions for their first digital single album "DANCING ALONE," released Aug. 6, and are continuing their activities on various stages such as college festivals and domestic and international festivals.
[Photo] Fastpaper
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