The company Plus X E&M Co., led by CEO Kim Do-yeon, who has worked as an actor, model and producer, is drawing attention in the entertainment industry by consecutively unveiling next-generation short-form drama and AI-based IP expansion projects.
CEO Kim is a rare all-around CEO who has experienced the entire process herself, from planning, production, distribution and writer networks to developing next-generation content that integrates AI technology. CEO Kim's philosophy, "It's better for the CEO to know how to do everything than to know nothing," has actually led to an operating structure that is thoroughly prepared, from external talent pools and collaboration systems to internal key positions.
Plus X E&M has not remained a simple production company but has built a next-generation value chain that connects short-form drama, OTT-linked projects and a global distribution network. Industry insiders are paying attention, calling it a rare entertainment startup that simultaneously possesses planning and market analysis, performance metrics and collaboration and distribution capabilities.
It is also notable that the company recently began discussions with some investors at IR events on collaborating on project bundle units. They proposed new investment structures by offering project-specific customized partnership models, not just equity investment in corporations. This strategy is giving the industry a fresh jolt and is expected to have a considerable impact on future moves.
CEO Kim Do-yeon emphasized, "Entertainment is not an industry that waits for perfection. You get closer to perfection through execution, and market opportunities open up in that process. Plus X E&M is a company that has prepared for that path."
Plus X E&M attracted major attention in the industry by winning the grand prize in the AI video clip category at the Venice AI Film Awards 2025 and the excellence award in the poster category at the 3rd Seoul International AI Film Festival in succession with the AI music video "Invincible" on Sep. 5.
[Photo] Plus X E&M Co.
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