TREASURE, while continuing promotions for mini album 3 LOVE PULSE, once again captured fans' hearts with behind-the-scenes of the title track "PARADISE" music video.
YG Entertainment posted '[LOVELY DAYS] EP.2 "PARADISE" M/V BEHIND' on its official blog on the 10th. The video contains the making of the "PARADISE" music video, which received acclaim for its surreal backdrop and romantic atmosphere.
Although the heat was intense during the music video shoot, TREASURE burned with passion for the fans who had waited for their comeback. As the music video featured lavish production, they used their imagination in front of the chroma key to deliver lively performances, and raised the level of completion by syncing on the spot with their characteristic teamwork.
The members' active participation and spirit of challenge also drew attention. In production meetings they proposed ideas for retro props, and they overcame pressure to perfectly pull off solo freestyle dances.
The finale of the shoot was a group choreography on the main set that recreated an oasis and a beach. TREASURE, delivering a vigorous performance to the brass sound, cheered each other on and teased one another despite the long schedule.
Blending into various sets and styling that matched the mood of the song, TREASURE exuded refreshing charm. After successfully finishing the shoot, the members showed affection for fans, saying "It was new and fun to shoot imagining the scenes where CG will be added" and "We prepared hard so please look forward to it a lot. We love you."
Meanwhile, TREASURE made a comeback on the 1st with mini album 3 LOVE PULSE, selling more than 1.13 million copies in its first week and setting a new personal record. Following various comeback activities, they will open the 2025-26 TREASURE TOUR [PULSE ON] with three days of performances at Seoul KSPO DOME from Oct. 10 to 12, then head to Japan and Asia to continue their global rise in popularity.
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