Called a "monster rookie," the group BABYMONSTER, which captured a global fandom immediately after debut, has set another record. They proved their global influence by becoming the fastest K-pop girl group to surpass 10 million YouTube subscribers.
According to YG Entertainment, BABYMONSTER's official YouTube channel exceeded 10 million subscribers as of 1:16 p.m. on the 9th. That achievement came just 1 year and 5 months after their official debut on Apr. 1, 2024, making it the fastest attainment among K-pop girl groups in history.
Notably, BABYMONSTER is still only in its second year of activity. It is considered unusual that a rookie group that has not even released a full-length album has become the K-pop girl group with the third-most YouTube subscribers. This clearly demonstrates their unique presence on YouTube, the world's largest platform, and the rapid expansion of their global fandom.
Not only subscriber numbers but view counts have solidified their status as the "next-generation YouTube queen." BABYMONSTER already has 11 videos with over 10 million views, and their cumulative views have surpassed 5.4 billion. From music videos to performance clips and behind-the-scenes content, many have recorded millions or tens of millions of views, maintaining strong buzz.
The recently released first reality content, "BEMON HOUSE," also served as a catalyst for this growth. The girls' daily lives and chemistry were naturally captured, broadening touchpoints with fans and leading to new subscriber inflows. Forecasts suggest that YouTube subscribers and views will rise even more steeply with each future activity.
BABYMONSTER will release their second mini album on Oct. 10. It will include a total of four tracks: the title song "WE GO UP," as well as "PSYCHO," "SUPA DUPA LUV," and "WILD," and is expected to showcase the group's distinctive musical color. In particular, the title song is a powerful hip-hop-based track expressing the aspiration to "fly to higher places," raising global fans' expectations.
BABYMONSTER, a group whose nickname "monster rookie" was well deserved from debut, is now expanding its influence beyond K-pop into the global music market. Surpassing 10 million subscribers is more than a simple figure. As a new-generation icon based on YouTube, the world is watching BABYMONSTER's future moves.
[Photo] Provided by YG Entertainment
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