The girl group BABYMONSTER surpassed 10 million YouTube subscribers in the shortest time among K-pop girl groups, earning a Diamond Play Button in their second year since debut.
On the 9th, YG Entertainment said BABYMONSTER's official YouTube channel exceeded 10 million subscribers at around 1:16 p.m. that day. It came 1 year and 5 months after BABYMONSTER debuted on Apr. 1 last year.
This drew even more attention because it was the fastest pace among K-pop girl groups based on the debut date. The first K-pop girl group to surpass 10 million YouTube channel subscribers was BLACKPINK in late Jul. 2018. BABYMONSTER is also under YG Entertainment like BLACKPINK and has been noted as BLACKPINK's younger sibling.
Besides BLACKPINK and BABYMONSTER, the only girl group to surpass 10 million YouTube channel subscribers is TWICE. With BABYMONSTER becoming the third to pass 10 million subscribers after BLACKPINK and TWICE, and holding the third-most subscribers among Korean girl groups, attention is focused on BABYMONSTER's trajectory.
Above all, it is remarkable that BABYMONSTER is a rookie girl group in its second year since debut. It proves that BABYMONSTER has rapidly expanded its global fandom from the beginning of its debut.
In fact, BABYMONSTER has consistently generated buzz since debut. Positive reviews of their live performance skills stand out, and based on that, various stage videos have continued to circulate, capturing global fans. Furthermore, the release of their first reality content, "Bemon House," is also regarded as a major reason for the rise in YouTube channel subscribers.
From the Silver Button for 100,000 subscribers, the Gold Button for 1 million, to the Diamond Button for 10 million, YouTube has awarded buttons differentially based on channel subscriber counts to encourage channel creation. BABYMONSTER becoming the third K-pop girl group to hold a Diamond Button raises expectations for the achievements of this second-year rookie girl group.
Not only the subscriber count but the channel's cumulative views reaching 5.4 billion is also remarkable. Eleven videos have recorded over 100 million views. With a new album, mini album 2, set to be released on Oct. 10, attention is focused on what results BABYMONSTER's global market expansion will yield.
[Photo] Provided by YG Entertainment.
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