BABYMONSTER once again rewrote K-pop history.
YG Entertainment said on the 9th that BABYMONSTER's official YouTube channel surpassed 10 million subscribers at about 1:16 p.m. that day. This came about 1 year and 5 months after their debut on Apr. 1 last year, setting a new record for the fastest time for a K-pop girl group to reach 10 million subscribers.
This makes BABYMONSTER the third K-pop girl group with the most subscribers. It is a very unusual achievement for a rookie group only in their second year since debut. It indicates how steep their influence on the global music platform YouTube is and how fast their fandom is expanding.
What is especially notable is that they have continued a steep rise even without separate album activities. The reality content BABYMONHOUSE, first released on the 5th, became a catalyst and ignited new fan inflows. The members' daily lives, different from their stage personas, have captured the hearts of fans around the world and further accelerated subscriber growth.
View counts have also been explosive. BABYMONSTER already has 11 videos with over 10 million views, and the channel's cumulative views have exceeded 5.4 billion. From music videos to performance videos and behind-the-scenes footage, each has recorded at least millions to tens of millions of views, cementing their position as the "next-generation YouTube queen."
BABYMONSTER is set to release their second mini album on Oct. 10. It includes four tracks: the title track "WE GO UP" as well as "PSYCHO," "SUPA DUPA LUV," and "WILD." In particular, "WE GO UP" is an intense hip-hop-based song expressing the aspiration to soar to higher places and is expected to once again zero in on global fans' affections.
Having surpassed 10 million YouTube subscribers in their second year since debut and establishing themselves as a "global trend" girl group, attention is focused on what achievements BABYMONSTER will follow with their new album.
[Photo] YG Entertainment
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